Predictive Analytics for Marketers
Understand how to apply predictive analytics to better manage a company and its resources more...
EAN: 9780749479930
Emotion in Group Decision and Negotiation
EAN: 9789401778640
New Perspectives for Environmental Policies Through Behavioral Economics
This book presents essential insights on environmental policy derived from behavioral economics....
EAN: 9783319371627
Der Wert von Nutzerinformationen aus Anbieter- und Nutzerperspektive
Damit schafft die Autorin eine Basis fĂĽr die Entwicklung von Lösungen, die es erlauben, das...
EAN: 9783658195458
Financial Consequences of Behavioural Biases
This book provides a concise analysis of behavioural biases and their implications for financial...
EAN: 9783319693880
ROI in Public Health Policy
The demand for return in investment (ROI) analyses in public health is on the rise as a ‘business...
EAN: 9783319688961
New Firms
This book, first published in 1986, is an important contribution to the economic analysis of new...
EAN: 9780815371250
Protest Politics in the Marketplace
Protest Politics in the Marketplace examines how social media has revolutionized the use and...
EAN: 9781501715402
Ma Theory and the Creative Management of Innovation
This book focuses on the core theoretical concept of “Ma thinking” - an idea that serves as...
EAN: 9781137593542
Behavioral Economics
This book is intended as a textbook for a course in behavioral economics for advanced...
EAN: 9789811064388
Co-Designing Economies in Transition
With investigations into feminist economics, post-growth environmentalism, socio-technical...
EAN: 9783319665917
Digital Channels and Social Media Management in Luxury Markets
EAN: 9781138572461
Econophysics and Capital Asset Pricing
This book rehabilitates beta as a definition of systemic risk by using particle physics to...
EAN: 9783319634647
Neuroeconomic and Behavioral Aspects of Decision Making
EAN: 9783319629377
Models of Obesity
Taking a comparative approach, this book investigates the ways that obesity and its...
EAN: 9781107117518
Dialogmarketing Perspektiven 2016/2017
Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeiträge und Forschungsprojekte...
EAN: 9783658168346
Behavioral Economics for Cost-Benefit Analysis
David L. Weimer assesses the implications of behavioral economics for cost-benefit analysis. The...
EAN: 9781107197350
Human Agency and Behavioral Economics
This Palgrave Pivot offers comprehensive evidence about what people actually think of “nudge”...
EAN: 9783319558066
Origins of Behavioural Public Policy
This book is an introduction to how behavioural economics is used to inform policy developments....
EAN: 9781316649664
Behavioural Economics
An introduction to the topic of behavioural economics for a beginning readership. It explains its...
EAN: 9781911116417
