Die Digitalisierung der Kommunikation im Mittelstand
Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing...
EAN: 9783658173647
Services, Experiences, and Sustainability
This book explores the relationship between management, marketing, innovation and sustainability...
EAN: 9781032762784
Services, Experiences, and Sustainability
This book explores the relationship between management, marketing, innovation and sustainability...
EAN: 9781032762746
Cutting the Distance
This book represents a valuable contribution to the study of Asia–Latin America relations from...
EAN: 9789811324345
Mastering the Travel Intermediaries
This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel...
EAN: 9783031515231
Purpose-Driven Tourism
Emphasizes on diversity of cultural cuisines discussing the relationships between gender,...
EAN: 9781998511648
Corporate Entrepreneurship and Innovation in Tourism and Hospitality
In this book, scholars and industry experts analyse case studies related to real-world scenarios...
EAN: 9781032593807
Retailing Principles
What is retailing today? Who are the key players and how do they operate? What will happen...
EAN: 9781563677427
Rise of Fashion and Lessons Learned at Bergdorf Goodman
The legendary leader of fashion luxury retail, Ira Neimark, relays how he and his fashion and...
EAN: 9781609013189
Retail Marketing
Written for graduate students and retailing professionals, this textbook explores the...
EAN: 9781009440660
Omnichannel Retail
The retail world is now more competitive than ever and to succeed, businesses must embrace an...
EAN: 9781398612747
Next Generation Retail
Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the...
EAN: 9781398609648
Future-Ready Retail
Understand how you can successfully reposition high street retail and the shopping mall in...
EAN: 9781398603363
Influencing Shopper Decisions
Attract and engage the attention of today's fickle consumer by understanding the shopper brain...
EAN: 9781398603639
Using Semiotics in Retail
Boost sales, increase brand recognition and create engaging shopper experiences with this...
EAN: 9781398603844
Retail Innovation Reframed
Learn how to use change to thrive in retail and stay ahead of the curve, with expert insight and...
EAN: 9781398600928
Retail Marketing Strategy
Improve and develop your marketing strategy in the retail industry with this essential...
EAN: 9781398695764
Retail Disruptors
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and...
EAN: 9781398693371
Retail Start-Up Book
Build a successful and profitable retail strategy by focusing on the key areas every retailer...
EAN: 9780749498757
Sustainability for Retail
Offers an important international overview of the role of retail in the worldwide climate crisis....
EAN: 9781637424131
