Just Evil Enough
Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an...
EAN: 9781916797666
Digital Video Advertising Strategies
A comprehensive guide to navigating the complex world of digital marketing. From 3D video and...
EAN: 9781836628330
Marketing Wins
A new guide to all aspects of traditional and digital marketing strategies written by authors...
EAN: 9781836283683
Using Generative AI for SEO
No matter where you are in your SEO journey, it's critical to get started so that your...
EAN: 9781098167202
Social Media Campaigns
This third edition continues to give students a foundation in the principles of social media...
EAN: 9781032802527
Social Media Campaigns
This third edition continues to give students a foundation in the principles of social media...
EAN: 9781032802510
Governing China's Digital Transformation
This book examines China's digital transformation and its complex policy landscape, offering...
EAN: 9781032386584
Digital Business
This comprehensive guide explores the fundamentals of digital business, from understanding...
EAN: 9781032672441
Digital Business
This comprehensive guide explores the fundamentals of digital business, from understanding...
EAN: 9781032672434
Strategic Digital Transformation
Emerging technologies are having a profound impact upon individuals and organisations and...
EAN: 9781032668956
Press Play
An eye-opening look at the rapidly rising growth of gaming and the companies including Peloton,...
EAN: 9781647826154
Blockchain for Good
Blockchain for Good: The Transformative Impacts on Industry, Community, and the Planet explores...
EAN: 9781032598062
Cost-Effective Graphic Solutions for Small Businesses
EAN: 9798868811913
Blockchain in Sports
This is the first book to examine the impact of blockchain technology on the business of sport....
EAN: 9781032608617
Institutional Acceleration
This Element develops a theory of institutional acceleration to explain the transformation to a...
EAN: 9781009638630
Institutional Acceleration
This Element develops a theory of institutional acceleration to explain the transformation to a...
EAN: 9781009638609
Influencer Marketing
Influencers offer brands the ability to deliver the “right” communication and marketing messages...
EAN: 9781032562247
Influencer Marketing
Influencers offer brands the ability to deliver the “right” communication and marketing messages...
EAN: 9781032562223
Digital Transformation and Corporate Branding
The book brings together international contributors to provide examples from a wide range of...
EAN: 9781032204871
