Stream Big
The definitive story of the streaming platform Twitch told through the lives of its biggest...
EAN: 9781982156763
Data Engineering for Data-Driven Marketing
Offering a thorough exploration of the symbiotic relationship between data engineering and modern...
EAN: 9781836623274
Digital Transformation in the Customer Experience
Discusses how digital transformation can help service and manufacturing firms to deliver better...
EAN: 9781774918128
Social Media Marketing
Learn the theory and practice of social media marketing and social media management success with...
EAN: 9781398623163
Social Media Marketing
Learn the theory and practice of social media marketing and social media management success with...
EAN: 9781398623149
Digital Marketing Strategy
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to...
EAN: 9781398622067
Digital Marketing Strategy
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to...
EAN: 9781398622074
Marketing Perspectives on Phygitalization
Examines the opportunities and challenges presented by phygitalization and highlights strategies...
EAN: 9781774918463
Personalization and Digital Social Markets
EAN: 9781350444416
Omnichannel Retailing for the Fashion Business
EAN: 9781501377099
Beyond Payments
This is a book about payments, and how they are evolving, from centralised to decentralised, and...
EAN: 9781032769974
Beyond Payments
This is a book about payments, and how they are evolving, from centralised to decentralised, and...
EAN: 9781032758657
Economics of Networks and Digital Platforms
EAN: 9781637427682
Business Digitalization
This book investigates and explores the impact of digital transformation on building corporate...
EAN: 9781032512365
Sustainable Business and IT
This book proposes that the solution to growing burden of carbon emission lies within the...
EAN: 9781032515021
Digital Transformation and Business Sustainability
This volume provides insights to the principle of digital transformation and the key technologies...
EAN: 9781032560755
Digital Transformation and Business Sustainability
This volume provides insights to the principle of digital transformation and the key technologies...
EAN: 9781032560748
