10 Principles of Effective Social Media Marketing
Understand the fundamental principles of effective social media marketing.
EAN: 9781398621442
Excessively Obsessed
Modern, practical business and brand lessons from Natasha Oakley, Super Influencer and co-founder...
EAN: 9780349437934
Digital Advertising Evolution
This cutting-edge text brings together a diverse range of scholars and practitioners to examine...
EAN: 9780367767730
Rebrand Right
Need to refresh your brand? Rebrand right. The clear and complete guide to diagnosing, defining...
EAN: 9781788607216
Rebrand Right
Need to refresh your brand? Rebrand right. The clear and complete guide to diagnosing, defining...
EAN: 9781788607209
Marketing Science Fictions
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate...
EAN: 9781529233360
China’s Logistics
Exploring an underreported subject with global ramifications, this book sheds much-needed light...
EAN: 9781032787077
China’s Logistics
Exploring an underreported subject with global ramifications, this book sheds much-needed light...
EAN: 9781032771076
Air Travel Partnerships
This book focuses on four types of organizations within the air travel sector: airlines,...
EAN: 9781032776019
PsyConversion®
There, decisions are made based on deeply anchored, unconscious patterns of behavior – the...
EAN: 9783658445928
Digital Infrastructures for Business Innovation
This book introduces the key concepts and models to help you understand digital infrastructures,...
EAN: 9781032473185
Business Strategies and Ethical Challenges in the Digital Ecosystem
Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining...
EAN: 9781804550700
Blockchain, Metaverse, and Digital Payments
This timely book provides an in-depth and relevant overview of the main theories, frameworks,...
EAN: 9781032512686
Era of New Services
This book presents a revolutionary approach to service innovation, combining an interdisciplinary...
EAN: 9789819995646
Industry 4.0 and the Digital Transformation of International Business
The book throws light on the ongoing trends in international business, integration of information...
EAN: 9789811978821
Customer Success Management
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on...
EAN: 9783031261800
Digital Pricing
This is one of the first books to combine the current megatrend of digitalization and pricing as...
EAN: 9783031245930
