Remaking Money for a Sustainable Future
Engaging imaginatively with the future of money, this book examines the real-life efforts of...
EAN: 9781529225372
Impact of Digitalization on Current Marketing Strategies
Digitalization completely has transformed marketing. It has changed consumption habits, consumer...
EAN: 9781837536870
European Digital Economy
The purpose of this book is to analyse the effectiveness of digital technologies as well as the...
EAN: 9781032584591
Consumer Behaviour and Digital Transformation
This textbook explores how technological developments and emerging technologies impact on, and...
EAN: 9781032149769
Routledge Companion to Managing Digital Outsourcing
This unique comprehensive collection presents the latest multi-disciplinary research in strategic...
EAN: 9781032652573
Doing Digital
Entertainment content creators had to push everything into streaming services instead of...
EAN: 9781032644363
Aesthetic Clinic Marketing in the Digital Age
This updated text is the definitive expert user’s guide written specifically for healthcare...
EAN: 9780367405656
Understanding Defi
Decentralized finance (DeFi) is a rapidly growing field in fintech, having grown from $700...
EAN: 9781098120764
Concise Handbook of Business Research
This book deals with the basics of Research Methodology (RM) for Business Research and...
EAN: 9781032567525
Digital Consumer Management
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and...
EAN: 9781032486031
Digital Consumer Management
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and...
EAN: 9781032486024
Strategic Content Marketing
Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse...
EAN: 9781032438498
Strategic Content Marketing
Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse...
EAN: 9781032438481
10-Second Customer Journey
By combining the power of customer experience and marketing, The 10-Second Customer Journey...
EAN: 9781788605908
Best 90 Days Ever
The 90-day guide to supercharge your small business marketing - 10 minutes at a time.
EAN: 9781788605816
Driving Retail Transformation
The must-have strategies and techniques to successfully lead your retail, omnichannel or...
EAN: 9781788605809
More Sales Please
Sales made simple: promote your small business online, increase sales and build long-lasting...
EAN: 9781788605755
Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive...
EAN: 9780367457921