Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive...
EAN: 9780367456412
Organic Social Media
Take a strategic approach to social media marketing and build an organic community of followers.
EAN: 9781398612976
Digital Transformation Management
This book addresses key topics related to organization design and knowledge management in the...
EAN: 9781032124360
Disruptive Platforms
This book provides a multi-faceted approach to platforms and their profound impact on markets and...
EAN: 9781032075259
Digitalized Markets
This book addresses how digitalization influences markets and attempts to put research on...
EAN: 9780367655716
Digitalisation and Organisation Design
Digitalisation and Organization Design aims to address key topics related to organisation design...
EAN: 9780367757472
Electronic Payment Systems for Competitive Advantage in E-Commerce
EAN: 9781466651906
Electronic Payment Systems for E-commerce
Generally society has been moving towards electronic payment systems since the 1970s, but it is...
EAN: 9781580532686
Economics of the Internet and E-commerce
The Internet has revolutionized the way consumers and firms interact in the marketplace, and it...
EAN: 9780762309719
Best 90 Days Ever
The 90-day guide to supercharge your small business marketing - 10 minutes at a time.
EAN: 9781788605311
Driving Retail Transformation
The must-have strategies and techniques to successfully lead your retail, omnichannel or...
EAN: 9781788605281
Business of the Metaverse
This book fully illustrates the current advancements and results and expands the analysis of...
EAN: 9781032594798
Impact of Industry 4.0 on Sustainable Tourism
Of interest to both academics and practitioners, Impact of Industry 4.0 on Sustainable Tourism...
EAN: 9781804551585
Strategic Airline Retailing and Solutions
This book provides a framework and tools to convert retailing concepts—from shopping to...
EAN: 9781032495095
Digital Content Marketing
Digital Content Marketing introduces the principles of content marketing and serves as a guide to...
EAN: 9781032387376
Consumer Behaviour and Analytics
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for...
EAN: 9781032388373
Consumer Behaviour and Analytics
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for...
EAN: 9781032388342
Successful Digital Transformation Initiatives in SMEs
While it is clear that workforce involvement is fundamental for the success of digital...
EAN: 9783031364648
Code Dependent
A riveting and revealing exploration of the world created by computer algorithms and its impact...
EAN: 9781529097306
Mastering Bitcoin
Mastering Bitcoin is your guide through the seemingly complex world of Bitcoin, providing the...
EAN: 9781098150099
