Industry 5.0
Industry 5.0: Pioneering Business and Management Transformations aims to provide a comprehensive...
EAN: 9781836088271
Social Media
Empowering students to apply proven strategies in the ever-changing social media landscape,...
EAN: 9781538186725
Social Media
Empowering students to apply proven strategies in the ever-changing social media landscape,...
EAN: 9781538167120
E-Commerce Growth Strategy
Win and retain customers with this essential resource for linking e-commerce tools and metrics to...
EAN: 9781398608009
Direct to Consumer Playbook
Discover how any brand can drive a winning direct to consumer strategy, irrespective of market...
EAN: 9781398605442
Global Marketing in Times of Disruption
Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series,...
EAN: 9781805922513
Digital Economy and the Productivity Paradox
This book questions why digitalisation is not translating into higher productivity and economic...
EAN: 9781041119067
Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises
It provides a clear structure for beginners and time-constraint marketing professionals, covering...
EAN: 9783658489694
7th International Conference on Education, Network and Information Technology
EAN: 9783031852244
Chances and Challenges of Digital Management
The topics covered include digitalization, digital transformation, e-commerce, artificial...
EAN: 9783031456039
Selected Papers from the 10th International Conference on E-Business and Applications 2024
EAN: 9789819734085
Digitalization of Indonesian Small and Medium Enterprises
This book examines the digitalization of Small and Medium Enterprises (SMEs) in Indonesia and its...
EAN: 9789819700318
Social Interactions and Networking in Cyber Society
This book discusses the interactions between societies and examines how people behave in the...
EAN: 9789811350733
Revolutionizing Fashion and Retail
This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and...
EAN: 9783031768774
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a...
EAN: 9783031657269
Proceedings of the XI International Scientific Conference "Digital Transformation of the Economy: Challenges, Trends and New Opportunities" (ISCDTE 20
This book includes selected reports of the XI International Scientific Conference “Digital...
EAN: 9783031656583
Artificial Intelligence along the Customer Journey
The development of several AI solutions has revolutionized the way in which consumers behave....
EAN: 9783031487941
