Eco Illusions
This edited collection examines the strategic and operational tactics that companies use to...
EAN: 9781836627838
Fashion Advertising and Public Relations
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising...
EAN: 9781032848068
Fashion Advertising and Public Relations
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising...
EAN: 9781032840239
AI-Driven Blue Ocean Strategies
AI-Driven Blue Ocean Strategies offers business managers, marketers, and entrepreneurs a detailed...
EAN: 9781837088232
Thriving Creative
A global creative freelance movement is happening – do you want to be part of it? Here is the...
EAN: 9781032854335
Thriving Creative
A global creative freelance movement is happening – do you want to be part of it? Here is the...
EAN: 9781032844008
Persuasion
The eighth edition of this field-leading textbook provides an accessible and rigorous...
EAN: 9781032819723
Persuasion
The eighth edition of this field-leading textbook provides an accessible and rigorous...
EAN: 9781032819716
Voluntary Environmental Programs in the United States and China
This book explores the effectiveness of voluntary environmental programs (VEPs): initiatives...
EAN: 9781041195436
Sustainability and Competitive Advantage
This book allows a rare glimpse into different companies (drawn from large and small-sized as...
EAN: 9781041152316
Sustainability and Competitive Advantage
This book allows a rare glimpse into different companies (drawn from large and small-sized as...
EAN: 9781041152293
Women Leading Sustainability
Celebrating Women in Sustainability: Voices for the Future spotlights the remarkable...
EAN: 9781041008590
Organizations, Institutions, and Intellectual Norms
Organizations, Institutions, and Intellectual Norms: An Analytical Philosophy View of...
EAN: 9781032987392
Women Leading Sustainability
Celebrating Women in Sustainability: Voices for the Future spotlights the remarkable...
EAN: 9781032976853
Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
This book challenges the traditional narrative of centering innovation around the firm,...
EAN: 9781032794471
Broadway Poster Art
This visual bonanza shines the spotlight on 750 striking advertising posters for the musicals and...
EAN: 9780764367519
Zeitschrift fur Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft
Das Heft versammelt Beiträge mit dem Schwerpunkt »Wirtschaftsästhetik«.
EAN: 9783837644647
Public Relations in Times of Dissensus
Public relations are entering an era marked by increasing societal dissensus, where shared...
EAN: 9781666967760
