Cutting the Distance
This book represents a valuable contribution to the study of Asia–Latin America relations from...
EAN: 9789811324345
Marketing
Fully updated to reflect the current world of marketing, this book includes all the vital...
EAN: 9781041106241
Marketing
Fully updated to reflect the current world of marketing, this book includes all the vital...
EAN: 9781041106234
Qualitative Marketing Research
This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations...
EAN: 9781041031154
Qualitative Marketing Research
This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations...
EAN: 9781041031147
Trust and Marketing Communication in the Food Industry
This book explores trust-based marketing communication within the food marketing industry. It...
EAN: 9781032953427
Integrated Approach to Innovation Management
An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective...
EAN: 9781032872438
Reader on Audience Development and Cultural Policy
This book brings together, for the first time, twenty-two chapters on arts marketing and audience...
EAN: 9780367695194
Engaging Employees through Strategic Communication
The second edition covers best practices in industry and practical theory and features case...
EAN: 9781041048312
Engaging Employees through Strategic Communication
The second edition covers best practices in industry and practical theory and features case...
EAN: 9781041048305
Essentials of Pricing Analytics
This book is a comprehensive introduction to pricing as a tactical business function and a...
EAN: 9781032989815
Essentials of Pricing Analytics
This book is a comprehensive introduction to pricing as a tactical business function and a...
EAN: 9781032989778
Business to Business Marketing Management
EAN: 9781003863304
Business to Business Marketing Management
EAN: 9781003863137
Marketing Communications for a Digital Age
Gain an invaluable insight into the entire marketing communications process with this...
EAN: 9781036214104
Marketing Communications for a Digital Age
Gain an invaluable insight into the entire marketing communications process with this...
EAN: 9781036214098
Theory Building for Hypothesis Specification in Organizational Studies
Research methodology is an integral part of the knowledge generation and dissemination processes....
EAN: 9781032828763
Civil Society Organisations and State-Owned Enterprises in South Africa
This book examines the important role which civil society organisations in South Africa play in...
EAN: 9781032487717
Social and Community Entrepreneurship
This book focuses on both social and community developments within an entrepreneurship...
EAN: 9789819656851
Managing Networks in the Digital Economy
In addition, it explores the impact of digitalization on networks and presents empirical studies...
EAN: 9783031812323
User Engagement Research and Practice
This book presents a holistic overview of user engagement, which has become an increasingly...
EAN: 9783031809156
Routledge Handbook of Communication and Social Cognition
This handbook provides a comprehensive understanding of theory, research, and applications of...
EAN: 9781032533780
