Promise, Pitfalls, and Potential of Social Entrepreneurship
In this book, the authors argue that social enterprise is surrounded by great promise, and that...
EAN: 9781032530093
Organizing the Dutch Energy Transition
This book addresses learnings from the energy transition in the Netherlands.
EAN: 9781032418704
Routledge Companion to Business Journalism
The Routledge Companion to Business Journalism provides a complete and critical survey of the...
EAN: 9781032288833
Consumer Culture in Transition
This book offers case studies on the emergence of aesthetic consumption in China, that is, daily...
EAN: 9781032594347
MBA Marketing
This book covers all of the core topics in marketing and is written and designed specifically for...
EAN: 9781137300294
Market Segmentation
Effectively segmenting the market in order to target profitable customers can be the key to many...
EAN: 9780333733691
Marketing Research
This textbook gives students an overview of the marketing research process and equips them with...
EAN: 9781350442788
Marketing Research
This textbook gives students an overview of the marketing research process and equips them with...
EAN: 9781350442771
Film Marketing into the Twenty-First Century
Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on...
EAN: 9781844578382
Understanding the Consumer
It looks at the subject from a psychological perspective and psychological themes that cross...
EAN: 9780333660638
Public Relations in Asia Pacific
In this second edition, Mary Devereux and Anne Peirson-Smith have updated content regarding...
EAN: 9781837537259
Step Up To Sales Leader
Make the leap from top seller to strategic and empowering sales leader with authenticity and...
EAN: 9781788609494
Step Up To Sales Leader
Make the leap from top seller to strategic and empowering sales leader with authenticity and...
EAN: 9781788609487
Retail Marketing
Written for graduate students and retailing professionals, this textbook explores the...
EAN: 9781009440660
Sage Handbook of Brand Management
The Sage Handbook of Brand Management is an essential resource for scholars, students,...
EAN: 9781529692952
Product Portfolio Management for Performance
This book offers innovative strategies for designing an Integrated Product Portfolio Management...
EAN: 9781032969220
Product Portfolio Management for Performance
This book offers innovative strategies for designing an Integrated Product Portfolio Management...
EAN: 9781032765037
Global Cases in Crisis Communication
This book highlights the link between socio-cultural variables and crisis communication. It...
EAN: 9781032881256
Global Cases in Crisis Communication
This book highlights the link between socio-cultural variables and crisis communication. It...
EAN: 9781032881225
Hunger Inc.
An argument for the abolition of corporate food aid
EAN: 9780745350172
Building the Athlete Brand
This is the first book to offer a complete, practical guide to the process of building an athlete...
EAN: 9781032899190
Terrifying Art of Finding Customers
From Idea to revenue: - a go-to guide for startup founders.
EAN: 9781774586136
