From Marginal to Mainstream
Understand how legacy and mainstream brands from B2B and B2C through to product and service...
EAN: 9781398604339
Fashion Brand Management
Understand all there is to know about developing, launching and scaling a successful fashion...
EAN: 9781398609020
Marketing Metrics
Create customer-centric marketing, establish channel ROI and build your brand with this...
EAN: 9781398606616
Future-Ready Retail
Understand how you can successfully reposition high street retail and the shopping mall in...
EAN: 9781398603363
Questionnaire Design
Overcome the modern-day challenges facing questionnaire design with this bestselling guide,...
EAN: 9781398604148
Agile Marketing
Apply and scale agile processes and principles to create innovative and responsive marketing, to...
EAN: 9781398605121
Successful Employee Communications
Understand how to align your communication to your organization's goals, strategy and brand...
EAN: 9781398604582
Influencing Shopper Decisions
Attract and engage the attention of today's fickle consumer by understanding the shopper brain...
EAN: 9781398603639
Video Marketing
Create effective video marketing to stand out from a sea of content, connect with your audiences...
EAN: 9781398601161
Customer Experience Excellence
Apply the lessons from the world's most elite organizations and make customer excellence a habit...
EAN: 9781398601055
Practitioner's Guide to Account-Based Marketing
Improve relationships, drive growth and win new business by developing and implementing...
EAN: 9781398600881
Power of Customer Experience
Refocus on the customer to outstrip your competition and increase profitability, with invaluable...
EAN: 9781789667899
Leading the Customer Experience
Lead your organization with a customer experience vision that captures the voice of the customer...
EAN: 9781789666892
Influential Internal Communication
Streamline your internal communications and enjoy the benefits of increased employee engagement...
EAN: 9781789666151
PR Technology, Data and Insights
Improve your organization's PR process and quantify its impact on business objectives with this...
EAN: 9781398600423
Truth Be Told
Harness the opportunities for marketing in the age of purpose and learn why it's so important to...
EAN: 9781398600188
Activate Brand Purpose
Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into...
EAN: 9781789668261
International Brand Strategy
Allow your brand to thrive globally with this clear and straightforward guide to achieving...
EAN: 9781789666311
Adding Prestige to Your Portfolio
Create high-end products that attract new customers with this step-by-step approach that maps...
EAN: 9781789666113
Selling Transformed
Develop the selling skills that are proven to boost sales performance and results, with a greater...
EAN: 9781789665376
Stand-out Marketing
Presents original research documenting the size and nature of the 'sea of sameness' customers...
EAN: 9781789664843
Customer Insight Strategies
Harness the extraordinary power of customer insights with this collection of adaptable, scalable...
EAN: 9781789662528
Internal Communications
Learn what good practice looks like and how to apply it with this no-nonsense guide to devising...
EAN: 9781398696143
Retail Marketing Strategy
Improve and develop your marketing strategy in the retail industry with this essential...
EAN: 9781398695764
