Brands with a Conscience
Create and sustain a culture that meets the needs of both internal and external stakeholders,...
EAN: 9781398695566
Ethics in Public Relations
Practice across the public relations spectrum in an ethical and socially responsible manner with...
EAN: 9781398695474
Participation Marketing
Learn how to leverage employee advocacy as a new channel to market and develop trusted brand...
EAN: 9781398693937
100 Practical Ways to Improve Customer Experience
Transform your business by improving customer experience across the entire end-to-end value chain...
EAN: 9781398693531
Gen Z Frequency
Connect your marketing with youth culture and resonate with Generation Z using this expert guide,...
EAN: 9781398693470
Powerful B2B Content
Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by...
EAN: 9781789661019
Myths of Marketing
Enhance your marketing practices with a thought-provoking and readable overview of some of the...
EAN: 9780749498481
Tesla Way
Learn how Tesla disrupts the automotive industry with its ground-breaking organisational model...
EAN: 9781789660135
Communicate in a Crisis
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and...
EAN: 9780749498924
Retail Start-Up Book
Build a successful and profitable retail strategy by focusing on the key areas every retailer...
EAN: 9780749498757
Wild Thinking
Discover and benefit from 25 unconventional solutions to business challenges from pioneering...
EAN: 9780749498498
Persuasive Copywriting
Improve consumer engagement and sell with confidence using this complete handbook for creative...
EAN: 9780749497736
Digital Marketing Handbook
Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to...
EAN: 9781398603417
Content - The Atomic Particle of Marketing
Identify the real content marketing roadblocks and how to address the disruption with guidance...
EAN: 9781398694514
Value Pricing for Accounting Professionals
Increase profits without working longer hours with this practical guide to creating an effective...
EAN: 9781398605398
Practical Text Analytics
Apply the tools and techniques of text analytics with ease and add value to your company by...
EAN: 9780749479374
Rethinking Prestige Branding
Examine the successful developments and promotion of prestige brands in the luxury industry,...
EAN: 9780749479220
Professional Services Marketing Handbook
Deliver greater business impact in professional services with this complete handbook...
EAN: 9780749479183
Understanding Social Media
Learn how to use social media channels to grow your customer base, increase engagement and...
EAN: 9780749479169
When Digital Becomes Human
Combine the benefits of digital opportunity and service with human experience to add 'heart'...
EAN: 9780749479152
Brand Psychology
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why...
EAN: 9780749479107
Customer-Centric Marketing
Improve how customers perceive a business by tapping into the benefits of sustainable...
EAN: 9780749479015
Auto Brand
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this...
EAN: 9780749476427
Adland
Gain a global perspective on the advertising landscape and apply the insights with this...
EAN: 9780749476373
