Stickier Marketing
Move away from the old marketing system of shouting messages at people to a new model of customer...
EAN: 9780749476267
Scoring Points
Go behind the scenes at Tesco and learn from the success of the world's leading retail...
EAN: 9780749476250
Neuromarketing in Action
Learn how neuromarketing is playing an increasingly important role in current and future...
EAN: 9780749476144
Crisis Communication Strategies
Effectively develop a strategy to protect your brand in the face of crises, be it internal,...
EAN: 9781398609440
Using Semiotics in Marketing
Improve your understanding of what semiotics is and how it can be used to drive growth and...
EAN: 9781398607668
Disruptive Branding
Harness change and challenge disruptive competitors by becoming a disruptive brand with...
EAN: 9780749498092
Social Business Hybrids and Economic Inclusion
This book addresses marginalization as a form of disempowerment – social, economic, and political...
EAN: 9781041132677
Smart Parts Pricing
In Smart Parts Pricing, pricing expert Dan Zatta explains how to boost profitability and build a...
EAN: 9781041088912
Business Relationships and Networks
This book presents unique insights into how and when rapid responses can be possible in the...
EAN: 9781032985596
Sustainable Brand Leadership
Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to...
EAN: 9781032737348
Sustainable Brand Leadership
Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to...
EAN: 9781032708881
Smart Parts Pricing
In Smart Parts Pricing, pricing expert Dan Zatta explains how to boost profitability and build a...
EAN: 9781041077909
Marketing Channel Management
A thorough introduction to marketing channels that demystifies how they're organized and...
EAN: 9781009561822
Creative Research Communication
Creative research communication provides a theoretically grounded introduction to a range of...
EAN: 9781526180360
Cooperative Firms and the Sustainable Development Goals
With growing economic inequality and threats to the sustainability of human societies, Koh argues...
EAN: 9781032601021
Organisation of Crime and Harm in the Construction Industry
Drawing on empirical work and secondary analysis from the UK and Finnish construction industries,...
EAN: 9780367766689
Environmental Ethics and our Collective Character
Faced with the global crisis of human caused environmental harm, this eloquently written text...
EAN: 9781041040439
Presence Principle
This book is the first executive presence guide specifically designed for diverse professionals...
EAN: 9781041037057
Presence Principle
This book is the first executive presence guide specifically designed for diverse professionals...
EAN: 9781041021964
AI-Based Data Analytics
This book explores the concept and applications of AI-based analytics related to marketing and...
EAN: 9781032614076
Public Relations and Participatory Culture
Social media and participatory culture mean that fans have significant power in the relationship...
EAN: 9780367359010
Future First
Future First is a practical guide for any business leader who wants to find new value in global...
EAN: 9781783538058
