Sustainability and Luxury Management
This book offers a clear exploration of how sustainability can be embedded within the luxury...
EAN: 9781032988566
Public Relations and Death
This volume for the first time examines the intricate and often obscured interplay between death...
EAN: 9781138098480
Social Media
Empowering students to apply proven strategies in the ever-changing social media landscape,...
EAN: 9781538186725
Social Media
Empowering students to apply proven strategies in the ever-changing social media landscape,...
EAN: 9781538167120
Luxury Brand Management and Heritage Revival
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch...
EAN: 9781350545335
Luxury Brand Management and Heritage Revival
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch...
EAN: 9781350545328
Introduction to Marketing
This concise introductory textbook enables students to understand and apply the key concepts of...
EAN: 9781350361478
Introduction to Marketing
This concise introductory textbook enables students to understand and apply the key concepts of...
EAN: 9781350361461
Alive Inside
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking...
EAN: 9781041161660
Alive Inside
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking...
EAN: 9781041161653
Routledge Companion to Arts Marketing
Analysing the complex intersections between artists, creatives and markets, this new edition...
EAN: 9781041156802
Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing
This book explores how organizations can leverage AI to understand customer behavior, optimize...
EAN: 9781032907529
Media Today
This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that...
EAN: 9781032836058
Media Today
This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that...
EAN: 9781032836041
Rational Madness
Delve into the fusion of narrative art and human psychology that transforms brand storytelling...
EAN: 9781637429006
AI and the Future of Leadership
AI and the Future of Leadership explores the profound implications of artificial intelligence for...
EAN: 9781041125846
Hybrid Mind
The Hybrid Mind explores the transformative potential of humans and AI systems collaborating to...
EAN: 9781041090779
Promise, Pitfalls, and Potential of Social Entrepreneurship
In this book, the authors argue that social enterprise is surrounded by great promise, and that...
EAN: 9781032530093
Organizing the Dutch Energy Transition
This book addresses learnings from the energy transition in the Netherlands.
EAN: 9781032418704
Routledge Companion to Business Journalism
The Routledge Companion to Business Journalism provides a complete and critical survey of the...
EAN: 9781032288833
Consumer Culture in Transition
This book offers case studies on the emergence of aesthetic consumption in China, that is, daily...
EAN: 9781032594347
MBA Marketing
This book covers all of the core topics in marketing and is written and designed specifically for...
EAN: 9781137300294
Market Segmentation
Effectively segmenting the market in order to target profitable customers can be the key to many...
EAN: 9780333733691
