Seamless
A unique guidebook to B2B marketing and sales for practicing and aspiring managers. The authors...
EAN: 9781637424773
Proximity Marketing
Presents innovative concepts, best practices, and case studies on proximity marketing strategy in...
EAN: 9781637425770
Winning with Strategic Marketing
A comprehensive guide to marketing for leaders of small and midsized businesses, empowering them...
EAN: 9781637425497
Sustainable Development Goals and Business Dynamics
This book contributes to our understanding of how business firms can support the achievement of...
EAN: 9781032868363
Biology Bias
Discover how biological factors and unconscious biases mold our choices by uniting evolutionary...
EAN: 9781637428061
Profile of the United States Toy Industry
Provides a foundation for understanding the diverse and dynamic nature of the toy industry and...
EAN: 9781637422694
Designing Service Processes to Unlock Value
EAN: 9781631573958
Social Media Communication Matrix
Sophisticated problem solving in strategic communication or public relations (PR) is done through...
EAN: 9781606497920
Design Research Mastery
Design Research Mastery helps you turn insights into real impact, step-by-step. Learn to plan,...
EAN: 9789063699543
Carbon Accounting for the Sustainable Transition
This book focuses on the existing gaps in the sustainability accounting research field for carbon...
EAN: 9781041114949
Material Life
This book discusses the value of “how” versus “what.” Process innovation is the practice of...
EAN: 9781041022879
Material Life
This book discusses the value of “how” versus “what.” Process innovation is the practice of...
EAN: 9781041022862
Psychology of Public Relations
This book is the first to offer a comprehensive understanding of the role of psychology in public...
EAN: 9781041005476
Psychology of Public Relations
This book is the first to offer a comprehensive understanding of the role of psychology in public...
EAN: 9781041005469
Greenwashing Practices in Company Marketing Communications
This book explores greenwashing practices in company marketing communications, outlining the...
EAN: 9781032902395
Purpose-Driven Organisation in Times of Climate Crisis
This book provides an authoritative, evidence-based understanding of the implications of climate...
EAN: 9781032898964
Purpose-Driven Organisation in Times of Climate Crisis
This book provides an authoritative, evidence-based understanding of the implications of climate...
EAN: 9781032898957
Marketing and Psychology
This book explores how consumers behave by summarising relevant psychological theories and...
EAN: 9781032891163
Marketing and Psychology
This book explores how consumers behave by summarising relevant psychological theories and...
EAN: 9781032891149
Public Relations: The Basics
This concise and accessible second edition introduces readers to one of the most exciting and...
EAN: 9781032860756
Public Relations: The Basics
This concise and accessible second edition introduces readers to one of the most exciting and...
EAN: 9781032860749
