Marketing Channel Management
A thorough introduction to marketing channels that demystifies how they're organized and...
EAN: 9781009561778
Scaling B2B Markets
mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent...
EAN: 9783031934049
Retailer as a Brand
This book covers the principles and action areas of store brand management, which aims to...
EAN: 9783658470692
Emotional Intelligence and Public Relations
Emotional Intelligence (EQ) has emerged as a critical soft skill in public relations, proven...
EAN: 9781032971797
Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises
It provides a clear structure for beginners and time-constraint marketing professionals, covering...
EAN: 9783658489694
Power of Design and Convergence of AI
This book aims to illustrate the value of design in a systematic and scientific manner, to reap...
EAN: 9781032793863
Power of Design and Convergence of AI
This book aims to illustrate the value of design in a systematic and scientific manner, to reap...
EAN: 9781032793856
Development of Corporate Design
David Preston uses three design agencies in post-war Britain as a prism through which to explore...
EAN: 9781350384682
Development of Corporate Design
David Preston uses three design agencies in post-war Britain as a prism through which to explore...
EAN: 9781350384675
Navigating ASEAN
font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; font-family:...
EAN: 9789819697007
Forgotten Leg of Quality
This book emphasizes the importance of customer service in various industries, highlighting its...
EAN: 9781041095392
Forgotten Leg of Quality
This book emphasizes the importance of customer service in various industries, highlighting its...
EAN: 9781041095316
AI for Sustainable Business
This essential guide empowers readers to leverage AI as a tool for efficiency, financial...
EAN: 9781032987309
Competitive Advantage of Customer Centricity
This book presents strategies that put the customer at the center of an enterprise. It broadens...
EAN: 9789811351389
Marketing in a Multicultural and Vibrant World
EAN: 9783031809033
Brands, Branding, and Consumerism
Apart from luxury brand consumption, social media marketing, and consumer protection in relation...
EAN: 9783031808586
Meeting Customer Needs
Part of the "Chartered Management of Institute" series, this book is intended for managers...
EAN: 9781138433236
Selected Papers from the 10th International Conference on E-Business and Applications 2024
EAN: 9789819734085
Emerging Technologies in Business
This book is a collection of studies that explores the adoption, applications, and implications...
EAN: 9789819722136
