Digital Consumer Behavior
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to...
EAN: 9781032573687
Communicating in the Face of Global Crises
This book explores the complex ways organizations and their strategic practices are...
EAN: 9781032997285
Marketing for Libraries and Information Services
EAN: 9781836690160
Think Human
Maximize customer satisfaction by transforming your customer relations into a key strategic...
EAN: 9781398614543
Social Impact for Cultural Organizations
This book provides cultural leaders, both emerging and established, with actionable tools to...
EAN: 9781032711690
Social Impact for Cultural Organizations
This book provides cultural leaders, both emerging and established, with actionable tools to...
EAN: 9781032711652
Reimagining Luxury
Transform your luxury brands' culture and practices and become authentically sustainable whilst...
EAN: 9781398613652
B2B Digital Marketing Strategy
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing...
EAN: 9781398610194
Social Media Strategy
Create a long-term, integrated customer engagement strategy using effective social media...
EAN: 9781398610019
Omnichannel Retail
The retail world is now more competitive than ever and to succeed, businesses must embrace an...
EAN: 9781398612747
Content Marketing Strategy
Discover a new way to elevate your marketing strategy by formalizing the approach your company...
EAN: 9781398611528
Guide to Earned Media
Integrate media outreach into your overall strategy by breaking down the process of developing...
EAN: 9781398611078
Business Models Handbook
Enhance your business planning with this collection of the most valuable business models,...
EAN: 9781398611771
Digital-First Customer Experience
Create a digital experience that not only exceeds your customers' expectations but turns them...
EAN: 9781398612662
High-Impact Content Marketing
Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive...
EAN: 9781398608450
Building a Culture of Inclusivity
Learn how to use internal communications to create and sustain an inclusive workplace and ensure...
EAN: 9781398610415
Transforming the B2B Buyer Journey
Increase B2B marketing leads, conversion rates and customer retention by designing a complete...
EAN: 9781398606821
Managing Luxury Brands
Understand what makes a luxury brand, how to market one successfully and the latest opportunities...
EAN: 9781398606746
From Marginal to Mainstream
Understand how legacy and mainstream brands from B2B and B2C through to product and service...
EAN: 9781398604339
Fashion Brand Management
Understand all there is to know about developing, launching and scaling a successful fashion...
EAN: 9781398609020
Marketing Metrics
Create customer-centric marketing, establish channel ROI and build your brand with this...
EAN: 9781398606616
Future-Ready Retail
Understand how you can successfully reposition high street retail and the shopping mall in...
EAN: 9781398603363
Questionnaire Design
Overcome the modern-day challenges facing questionnaire design with this bestselling guide,...
EAN: 9781398604148
Agile Marketing
Apply and scale agile processes and principles to create innovative and responsive marketing, to...
EAN: 9781398605121
