Entrepreneurial Business Venturing
The text emphasizes the importance of understanding digitalization trends in these ventures to...
EAN: 9789819719372
COVID-19 Impact on Tourism Performance in Africa
EAN: 9789819719334
Case Based Research in Tourism, Travel, and Hospitality
It aims to consolidate cutting edge case study based research within the wider tourism industry...
EAN: 9789819718931
Postcolonial Marketing Communication
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the...
EAN: 9789819702879
Social Interactions and Networking in Cyber Society
This book discusses the interactions between societies and examines how people behave in the...
EAN: 9789811350733
Multisensory Design of Retail Environments
Online retailers have gained massive popularity in recent years, plunging large parts of...
EAN: 9783658456801
Product Recall Management
Product recalls affect thousands of products globally each year, impacting millions of customers...
EAN: 9783658455866
Customer-Dominant Logic
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental...
EAN: 9783658453510
Innovation and Creativity in Tourism, Business and Social Sciences
The book focuses on the knowledge economy and the “smart destinations” concepts and highlights...
EAN: 9783031784705
Revolutionizing Fashion and Retail
This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and...
EAN: 9783031768774
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a...
EAN: 9783031657269
Non-Profit Organisations, Volume I
all with scarce resources but abundant determination.The first volume explores the opportunities...
EAN: 9783031623981
Computing Intelligence in Capital Market
What happens through the application of computer knowledge in the financial field, or the...
EAN: 9783031577109
Recent Advancements in Tourism Business, Technology and Social Sciences
The book features the second volume of the proceedings of the 10th International Conference of...
EAN: 9783031543449
Strategic Innovative Marketing and Tourism
This open access book presents the latest findings of researchers from around the globe who...
EAN: 9783031510403
Artificial Intelligence along the Customer Journey
The development of several AI solutions has revolutionized the way in which consumers behave....
EAN: 9783031487941
Customer Asset
This book delves into the concept of customers as financial assets, explaining how firms can...
EAN: 9783031474231
Communication amid Mega-Crises
This book provides a framework for rethinking crisis approaches and designing a world that is...
EAN: 9781041007494
Communication amid Mega-Crises
This book provides a framework for rethinking crisis approaches and designing a world that is...
EAN: 9781041007463
Islamic Finance and Climate Action
This book offers a comprehensive investigation into the ways Islamic financial principles can...
EAN: 9781032944715
R&D Management and Technology Commercialization
EAN: 9783031867880
