Multidisciplinary Approaches to Contemporary Marketing
This book uniquely combines literature from different research fields of marketing, such as...
EAN: 9783031780257
From Marking Products to Marketing Brands
This book examines the historical evolution from marking or branding products for ownership...
EAN: 9783031767777
Pricing Compass
This book provides business owners and practitioners with a comprehensive and pragmatic guide to...
EAN: 9783031520624
Relationship-Oriented Sustainability Marketing
Offering a comprehensive examination of relationship-oriented sustainability marketing in the...
EAN: 9783031883484
In One Word
For instance, “Glamour” drives the L’OrĂ©al Paris brand, while Nivea stands for “Care.” Michael...
EAN: 9783031882012
Multidimensional Analysis of Conversational Telephone Speech
This book presents a new diagnostic information methodology to assess the quality of...
EAN: 9789811353468
Market Research
The book offers readers an overview of the entire market research process from asking market...
EAN: 9789811353444
Strategic Brand Management for Small Businesses
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EAN: 9783031903823
Digital Marketing Strategies for Value Co-Creation
Amidst growing conceptual developments in the areas of value co-creation and digital marketing,...
EAN: 9783031846120
Eco-Label Visual Design and Sustainability
EAN: 9783031827600
Digital Paradigm Shift for a New Business DNA
Ultimately, the book culminates in a holistic discussion on integrating digital technologies to...
EAN: 9783031762376
Trend Management
This book offers a concise introduction to trend management in companies, demonstrating how...
EAN: 9783662707975
Consumer Responses to Corporate Responsibility and Branding
mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate...
EAN: 9783658479152
Navigating Through the Fog of Negotiation
mso-ansi-language: EN-US;">Negotiations
EAN: 9783658477783
Digital Transformation for Greater Customer Benefit and Efficiency
Digital transformation is not an end in itself. The authors of this book demonstrate how...
EAN: 9783658473501
Sustainable Digital Marketing for Fashion and Luxury Brands
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19...
EAN: 9783031824661
Sustainable Green Marketing Strategies for a Circular Economy
EAN: 9783031816260
Agritourism Marketing in Africa
The book balances theory and experimentation, providing a thorough explication of the tools and...
EAN: 9783031786815
Chinese Marketing and Management Scales
This book aims to provide a complete compendium of Chinese Marketing and Management Scales,...
EAN: 9789819744879
Customer Experience in the Context of Omnichannel Retailing
He focuses on the multidimensionality of customer experience and the reciprocal interactions...
EAN: 9783658475673
Brandjack
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first...
EAN: 9781137375353
