Marketing and Dysfunctional Consumer Behaviour
This book explores the relationship between marketing practices and dysfunctional consumption...
EAN: 9783031891618
Digital Management and Artificial Intelligence
EAN: 9783031880513
Innovation and Creativity in Tourism, Business and Social Sciences
This book is the second volume of the proceedings of the 11th International Conference of the...
EAN: 9783031870187
Eurasian Business and Economics Perspectives
EBES conferences have been an intellectual hub for academic discussion in economics, finance, and...
EAN: 9783031843181
Advances in Advertising Research XIII
This book provides insights into modern advertising's evolving landscape, revealing how digital...
EAN: 9783658439354
Conference Proceedings Trends in Business Communication 2024
mso-bidi-language: AR-SA;">The 10th edition of the international academic conference Trends in...
EAN: 9783658477929
Service Innovation and Management
By applying the lens of service innovation to digitalization and service infusion, the book...
EAN: 9783031765599
Marketing and AI: Shaping the Future Together
EAN: 9783031761928
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
Globalization has changed the world economic picture and emerging markets have developed very...
EAN: 9783031633935
Understanding Artificial Intelligence
This book on Artificial Intelligence (AI) explores its transformative potential for individuals...
EAN: 9783658461300
Digital Economy. Emerging Technologies and Business Innovation
EAN: 9783031763670
Digital Economy. Emerging Technologies and Business Innovation
EAN: 9783031763649
Consumer Behavior in the Sharing Economy
The book examines the essential aspects of consumer behavior within the sharing economy. Key...
EAN: 9783031762789
Kansei Engineering and Emotion Research
The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th...
EAN: 9789819799091
Kansei Engineering and Emotion Research
The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th...
EAN: 9789819798896
Sustainable Human Resource Management Strategies and Practices
EAN: 9789819786879
Eurasian Business and Economics Perspectives
This volume of Eurasian Studies in Business and Economics includes selected papers from the 44th...
EAN: 9783031692369
Job Market Signaling in Public Administration
The public sector urgently needs more personnel and must actively engage with the labor market to...
EAN: 9783658461508
Disruptions, Diversity, and Ethics in Marketing
As the marketing landscape continues to evolve, posing fresh challenges for both academics and...
EAN: 9783031704871
Humanism in Marketing
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism...
EAN: 9783031671548
Digital Management to Shape the Future
This book presents selected contributions to the International Scientific-Practical Conference...
EAN: 9783031665165
