Corporate Branding in Logistics and Transportation
This edited collection offers a blend of comprehensive and extensive high quality research from...
EAN: 9781032412238
Brands in the Age of AI
Brands in the Age of AI by Mark Kingsley explores how AI reshapes branding, enabling personalized...
EAN: 9780760395219
Alcoholic Beverages
The aim of this book, originally published in 1985, was to demonstrate, on the basis of...
EAN: 9781032605388
Sales and Business Models in the Logistics Industry
This book explains how logistics companies can develop sustainable growth strategies and...
EAN: 9783658484064
Identity-Based Brand Management
The book covers topics such as brand positioning, the design of the brand architecture and brand...
EAN: 9783658483142
Governing the Firm in the Social Interest
The book explores the social relations and moral fabric of the firm and the creativity of human...
EAN: 9781032707600
Investment of Criminal Proceeds into the Legitimate Economy
This book explores the infiltration of Italian and Russian organised crime in the UK real estate...
EAN: 9781032541938
Sport Marketing
Empower future sport marketers to excel in a dynamic digital era by mastering core principles and...
EAN: 9781718228139
Infinite Selling
Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with...
EAN: 9781788609265
Infinite Selling
Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with...
EAN: 9781788609258
Digitization, Trust and SMEs
This book exposes two inspiring research categories: digitization and trust. This volume will be...
EAN: 9781032710839
AI Marketing
For marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead...
EAN: 9781041038061
AI Marketing
For marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead...
EAN: 9781041038047
Marketing Strategy for the Arts
Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan...
EAN: 9781032960258
Marketing Strategy for the Arts
Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan...
EAN: 9781032960241
Next Board
Illustrated with real-life examples from interviews with board chairs, board members, CEOs, and...
EAN: 9781032865201
Marketing in the Climate Crisis
In this book, the authors explore the potential of marketing to help create a more ecologically...
EAN: 9781032830728
Biometrics
Companies are embracing biometrics as an additional layer of security and convenience for their...
EAN: 9781032814308
Principles of Strategic Communication
This fully revised second edition introduces students to the theories of strategic communication...
EAN: 9781032626307
Principles of Strategic Communication
This fully revised second edition introduces students to the theories of strategic communication...
EAN: 9781032626284
Digital Marketing
Explore how to create effective digital marketing strategies with this comprehensive textbook....
EAN: 9781292738086
Being at Work
This thought-provoking and ground-breaking book offers a way for us all to consider our...
EAN: 9781032953892
