Luxury Marketing and Brand Strategy
This text provides a comprehensive and strategic overview of luxury marketing and brand...
EAN: 9781032974330
Navigating Brand Activism
In a world where brands are no longer just selling but also taking a stand, Navigating Brand...
EAN: 9781032974316
Building Trust in the Generative Artificial Intelligence Era
This book explores how trust can be built, maintained, and evaluated in a world increasingly...
EAN: 9781032957999
Machiavelli, Marketing and Management
This second fascinating and cutting-edge text provides insight into the meaning and...
EAN: 9781032943299
Global Entrepreneurship
Global Entrepreneurship: Environment and Strategy explores the economic, political, cultural,...
EAN: 9781032932736
Trust, Sustainability, and Resilience
This book offers a comprehensive exploration of the key concepts shaping today’s world. This book...
EAN: 9781032871059
Counterfeit Luxury and Consumption
Counterfeit Luxury and Consumption provides a holistic approach to explore counterfeit luxury...
EAN: 9781032831183
Finding Your Creative DNA
This book enables readers to discover their inner creative DNA by providing a strong dose of the...
EAN: 9781032825731
Social Network Analysis and Text Mining for Big Data
Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that...
EAN: 9781032824994
International Marketing in Practice
International Marketing in Practice features select case studies relating to businesses from...
EAN: 9781032712987
International Marketing in Practice
International Marketing in Practice features select case studies relating to businesses from...
EAN: 9781032712918
Disability and Digital Marketing
This book explores how digital marketing can drive disability inclusion in consumer culture by...
EAN: 9781032690889
Corporate Sustainability Reporting in Central and Eastern European Companies
This book comprehensively analyses non-financial reporting, specifically sustainability...
EAN: 9781032588698
Strategic Litigation and Corporate Complicity in Crimes Under International Law
This book provides a comprehensive account of how non-state actors rely on international criminal...
EAN: 9781032520650
Loyalty Programs and the Currency Effect
EAN: 9783031788482
Winning the Advertising Game
Perfect for marketing managers, advertisers, and educators looking to leverage the biggest...
EAN: 9783031775055
Personalized News Communication and Media Trust in the Modern Era
While much has been written about the use of algorithms in audience targeting, we define news...
EAN: 9783031753633
HUMAN-WISE
What does it mean to be human at work? And why are we still having this conversation? A unified...
EAN: 9781788608497
HUMAN-WISE
What does it mean to be human at work? And why are we still having this conversation? A unified...
EAN: 9781788608480
Cut-Through
A step-by-step playbook for perfecting your pitch or presentation then delivering a winning...
EAN: 9781788608367
Cut-Through
A step-by-step playbook for perfecting your pitch or presentation then delivering a winning...
EAN: 9781788608350
Consumed: How Big Brands Got Us Hooked on Plastic
A vital investigation into how disposability has transformed our lives and why we've been unable...
EAN: 9781785120329
