Media Pasts and Futures
This collection of short essays from leading media scholars reflects on critical issues of media...
EAN: 9781915445643
Marketing Intelligence, Part B
In the rapidly evolving world of business, technology isn't just an asset—it's the driving force...
EAN: 9781836625612
Marketing Intelligence, Part A
Digitalization has completely transformed marketing. It has changed consumption habits, consumer...
EAN: 9781835494196
Outmarket the Competition
The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.
EAN: 9781639081035
Nostalgic Branding in the Toy Industry
This book explores the essence of nostalgic branding by presenting the concept of nostalgia,...
EAN: 9781032997995
Best Selling Coach
Written by a sister and brother team with 35 years of combined experience, this book demystifies...
EAN: 9781032991214
Marketing Research for the Tourism, Hospitality and Events Industries
This user-friendly textbook covers qualitative, quantitative and social media research methods to...
EAN: 9781032940403
Market-Oriented Disinformation Research
This volume explores the spread of false or misleading information online through the lens of...
EAN: 9781032828541
Guide to Commercial Radio Journalism
A Guide to Commercial Radio Journalism (1999) covers every aspect of the profession, from...
EAN: 9781032645322
Director's Method for Film and Television
A Director’s Method for Film and Television (1992) presents the ‘cinematic language’ approach to...
EAN: 9781032645216
Telecommunications: A Systems Approach
Telecommunications: A Systems Approach (1976) presents two extended case studies, of public...
EAN: 9781032645018
Television in the Making
Television in the Making (1956) looks at television in its infancy, with essays by the leaders of...
EAN: 9781032644042
Teachers & Television
Teachers & Television (1987) examines the use of television in education. With television being...
EAN: 9781032644004
Media Use in the Information Age
Media Use in the Information Age (1989) analyses new technologies, their impact on mass...
EAN: 9781032643861
Telecommunications in Developing Countries
Telecommunications in Developing Countries (1990) stresses the importance of modern, micro...
EAN: 9781032623573
Television
Television: A Critical Review (1963) is written by Sir Gerald Beadle, once Director of the BBC,...
EAN: 9781032619958
Trump and Putin in Media Mythologies
This book provides an account of the media portrayal of two presidents – Donald Trump of the...
EAN: 9780367435868
H2H Marketing
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of...
EAN: 9783031223952
Luxury Strategy
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the...
EAN: 9781398624269
From Numbers to Narratives that Transform Businesses
This book is a blend of practical knowledge, inspiring narratives, and interactive elements. It...
EAN: 9781041032946
Security Relationship Management
Aligning security with business goals is vital for managing risks without harm. This book shows...
EAN: 9781032979984
Courage at Work
Courage can shape our lives, as well as the workplace and business outcomes. Willingness and...
EAN: 9781032949925
