SMEs and Economic Development in Africa
Building on evidence from international experience, this book provides grounded solutions to...
EAN: 9781032536941
Routledge Companion to Marketing and Sustainability
This state-of-the-art handbook provides a comprehensive review of recent research and academic...
EAN: 9781032535043
Public Interest Communications
Written by two practitioners with deep professional experience, this book introduces readers to...
EAN: 9781032531922
Introduction to Quantitative Research Methods for Marketing
This introductory text covers the foundational concepts and statistical applications of...
EAN: 9781032525662
Introduction to Quantitative Research Methods for Marketing
This introductory text covers the foundational concepts and statistical applications of...
EAN: 9781032525648
Responsible Management and Sustainable Consumption
The contribution of this book is the development of the assessment tool for measuring social...
EAN: 9781032490106
Customer Portfolio Management
How to create value with all the customers in a portfolio, from the stronger relationships that...
EAN: 9780262049627
Designing Service Processes to Unlock Value
EAN: 9781637427286
Think by Design
Practice a hands-on approach to combine design thinking and experiential learning in business...
EAN: 9781637427088
Principles of Marketing Analytics
With this undergraduate textbook, students will learn how to analyse key business data and create...
EAN: 9781398623293
Principles of Marketing Analytics
With this undergraduate textbook, students will learn how to analyse key business data and create...
EAN: 9781398623279
Market Research in Practice
Develop your market research skills with this bestselling guide that explains how to utilize...
EAN: 9781398623255
Market Research in Practice
Develop your market research skills with this bestselling guide that explains how to utilize...
EAN: 9781398623231
Customer Relationship Management in the Digital Age
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits,...
EAN: 9781032854380
Customer Relationship Management in the Digital Age
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits,...
EAN: 9781032844565
AI in Marketing
AI in Marketing equips students with the knowledge to understand the impact of Artificial...
EAN: 9781032743356
AI in Marketing
AI in Marketing equips students with the knowledge to understand the impact of Artificial...
EAN: 9781032743332
Human Resource Management and Ethics at Work
Human Resource Management and Ethics at Work dives deep into understanding ethical human...
EAN: 9781032743066
Productivity and Amenity
Productivity and Amenity (1974) considers social responsibility in business and the balance...
EAN: 9781032600413
Influencer Marketing
Influencers offer brands the ability to deliver the “right” communication and marketing messages...
EAN: 9781032562247
Influencer Marketing
Influencers offer brands the ability to deliver the “right” communication and marketing messages...
EAN: 9781032562223
Good Growth
Business has a sustainability problem—and sustainability has a business problem, with many...
EAN: 9781032467801
Good Growth
Business has a sustainability problem—and sustainability has a business problem, with many...
EAN: 9781032467795
