Animal Suffering and Public Relations
Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly...
EAN: 9781032348377
Artificial Intelligence, Strategic Communicators and Activism
This book explores the pressing need for strategic communicators to move from their present,...
EAN: 9781032348308
Recommender Systems
This book presents a multi-disciplinary approach for development of Recommender Systems. It...
EAN: 9781032333229
Artificial Intelligence, Management and Trust
The monograph aims to comprehensively describe Artificial Intelligence technology in three...
EAN: 9781032318011
Competitive Advantage, Strategy and Innovation in Africa
This edited collection discusses various methods by which a firm can create a competitive...
EAN: 9781032307268
Multimodality and Social Interaction in Online and Offline Shopping
This collection brings together social semiotic, ethnographic, and conversation analytic...
EAN: 9781032255927
Systems Engineering
People want to create a better world and planet; however, where and how to start remains the...
EAN: 9781032245119
Digital Transformation and Corporate Branding
The book brings together international contributors to provide examples from a wide range of...
EAN: 9781032204871
Approaches to Corporate Social Responsibility
This edited volume sheds light on different internal and external perspectives spanning CSR...
EAN: 9781032187082
Marketing of Debt
Topics include resisting temptation and refocusing on long-term goals, how money lenders hide...
EAN: 9781836626015
Data Engineering for Data-Driven Marketing
Offering a thorough exploration of the symbiotic relationship between data engineering and modern...
EAN: 9781836623274
Digital Transformation in the Customer Experience
Discusses how digital transformation can help service and manufacturing firms to deliver better...
EAN: 9781774918128
Brand On!
Brand ON! is a must-read if you are an entrepreneur trying to maximize your potential in today’s...
EAN: 9781639090518
Multicultural Marketing Is Your Story
This book is about you. It is the story of your past, your present and your future as you live in...
EAN: 9781637424698
Marketing Analytics Using Excel
This introductory guide to marketing analytics using Microsoft Excel provides a broad and...
EAN: 9781529681901
Marketing Analytics Using Excel
This introductory guide to marketing analytics using Microsoft Excel provides a broad and...
EAN: 9781529681895
Digital Marketing
Explore all aspects of digital marketing with this accessible guide which blends theory,...
EAN: 9781529680447
Digital Marketing
Explore all aspects of digital marketing with this accessible guide which blends theory,...
EAN: 9781529680430
Social Media Marketing
Learn the theory and practice of social media marketing and social media management success with...
EAN: 9781398623163
Social Media Marketing
Learn the theory and practice of social media marketing and social media management success with...
EAN: 9781398623149
B2B Content Marketing Strategy
Increase marketing's impact on company growth with a media-first content strategy that maximizes...
EAN: 9781398622517
B2B Content Marketing Strategy
Increase marketing's impact on company growth with a media-first content strategy that maximizes...
EAN: 9781398622500
