Airline Customer Experience
Airline Customer Experience: Digitalization in Passenger Services aims to show how digitalization...
EAN: 9781041037378
Turning DEI Goals into Reality
In today's dynamic organisational landscape, striving for a diverse workforce does not...
EAN: 9781032945040
Sponsorship in Marketing
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the...
EAN: 9781032941639
Sponsorship in Marketing
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the...
EAN: 9781032941608
Understanding Corporate Communications
With the aim to synthesize and simplify the core concepts of corporate communications, this book...
EAN: 9781032777672
Understanding Corporate Communications
With the aim to synthesize and simplify the core concepts of corporate communications, this book...
EAN: 9781032777610
Sustainable Event Management
Written by a leader in event sustainability management, this book is a practical, step-by-step...
EAN: 9781032756707
Sustainable Event Management
Written by a leader in event sustainability management, this book is a practical, step-by-step...
EAN: 9781032756691
Global Business Environment
This book discusses the shifting paradigms in global business environment from the Fourth...
EAN: 9781032699042
Contemporary Selling
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling...
EAN: 9781032692685
Making Sense of Stakeholder Management
Drawing back on the ever-evolving stakeholder management theory, this book responds to calls for...
EAN: 9781032516981
Branding Berlin
This book is a cultural history of post-Wall urban, social, political, and cultural...
EAN: 9781032516042
Corporate Social Hypocrisy
Many new challenges including competitiveness are emerging for sustainable business during this...
EAN: 9781032489988
Strategies for the Circular Economy
This book illustrates two approaches for firms to shape successful circular strategies, namely,...
EAN: 9781032458199
Cases in Public Relations Management
The fourth edition of Cases in Public Relations Management gives students a practical view of how...
EAN: 9781032163642
Cases in Public Relations Management
The fourth edition of Cases in Public Relations Management gives students a practical view of how...
EAN: 9781032157528
Brand Activism
This book critically examines how brands determine the visibility of social issues through their...
EAN: 9780367616618
Sekem Effect
The remarkable story of Sekem, a sustainable community which thrives in the Egyptian desert....
EAN: 9781782509431
International Marketing Strategy: Analysis, Development and Implementation
EAN: 9781473795938
Digital Marketing Strategy
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to...
EAN: 9781398622067
Learning LangChain
Authors Mayo Oshin and Nuno Campos demystify the use of LangChain through practical insights and...
EAN: 9781098167288
Doing Marketing Research
Traditional research methods in marketing can be illuminating, but all too often fail to provide...
EAN: 9781032972244
