Global Dialogue on Media Dynamics, Trends and Perspectives on Public Relations and Communication
The proceedings of the International Conference on Public Relations and Media Communication (PRMC...
EAN: 9781032932309
Corporate Communication about Climate Change
Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate...
EAN: 9781032818436
Corporate Communication about Climate Change
Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate...
EAN: 9781032804002
Competition Law, Regulation and Digital Platforms
This book confronts and analyses how competition law in its present form is unable to deal with...
EAN: 9781032788548
Strategic Communication and the Global Pandemic
This book stimulates serious scholarly research on strategic communication and its management and...
EAN: 9781032738697
Public Relations and the Rise of AI
This book explores the potential of Artificial Intelligence (AI) to transform public relations...
EAN: 9781032671475
Public Relations and the Rise of AI
This book explores the potential of Artificial Intelligence (AI) to transform public relations...
EAN: 9781032671321
Narratives in Public Communication
This volume explores the applications of narrative and storytelling in corporate, public health...
EAN: 9781032451824
Becoming a Public Relations Writer
The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the...
EAN: 9781032161297
Pocket Universal Principles of Branding
The Pocket Universal Principles of Branding is a concise visual presentation of 100 fundamental...
EAN: 9780760393826
Fundamentals of Marketing
Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most...
EAN: 9780198910817
Digital Marketing Strategy
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to...
EAN: 9781398622074
Towards Transformative Education in Marketing
This book collects bold and challenging contributions to pedagogy that foster creative and...
EAN: 9781032908977
Ethical Decision-Making in Management
This book interweaves the postmodern approach to management studies and, based on its innovative...
EAN: 9781032186627
Communicating Corporate Social Responsibility
EAN: 9781793646507
Marketing Perspectives on Phygitalization
Examines the opportunities and challenges presented by phygitalization and highlights strategies...
EAN: 9781774918463
Political Marketing and the Election of 2020
This book examines the 2020 campaign and election in the United States of America from the...
EAN: 9781032434735
Conducting Narratives
The book presents an approach anchored in strategic improvisation – a combination of order and...
EAN: 9781032554594
Conducting Narratives
The book presents an approach anchored in strategic improvisation – a combination of order and...
EAN: 9781032554587
Good Is the New Cool Guide to Meaningful Marketing
EAN: 9781394281756
Transparency and Public Participation for Radioactive Waste Management in Europe
This book investigates how the pillars of the Aarhus Convention and a broader understanding of...
EAN: 9781032956893
Holistic Career Coaching Handbook
Exclusion from the workplace not only has devastating effects on individual wellbeing and public...
EAN: 9781032816647
Holistic Career Coaching Handbook
Exclusion from the workplace not only has devastating effects on individual wellbeing and public...
EAN: 9781032802350
