Accounting for Sustainable Business
This book examines pressing issues such as climate change, reducing social inequalities, and...
EAN: 9781032963808
National Brands and Global Markets
Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic...
EAN: 9780367762681
Social Brand Management in a Post Covid-19 Era
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and...
EAN: 9781032465739
Global Business Transformation
Many contemporary business models are based on the idea of a circular economy or sustainability....
EAN: 9781032769493
Public Sector Ethics
Public Sector Ethics: Compliance, Integrity, and Comparison presents a comprehensive treatment of...
EAN: 9781032727288
Entrepreneurial Cosplay
Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay,...
EAN: 9781032220888
Reputation Management
The fifth edition of this classic text, which was the first on the subject of reputation...
EAN: 9781032577999
Public Relations Handbook
The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and...
EAN: 9781032852652
Values in Contemporary International Business
The book aims to provide a comprehensive analysis of the theoretical and practical aspects...
EAN: 9781032889887
AI Strategy for Sales and Marketing
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer...
EAN: 9781398622357
AI Strategy for Sales and Marketing
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer...
EAN: 9781398622333
Primer for Crisis Communication Theory
Guided by a belief that good crisis communication theory should inform and improve practice, this...
EAN: 9781032745817
Primer for Crisis Communication Theory
Guided by a belief that good crisis communication theory should inform and improve practice, this...
EAN: 9781032745794
Fundraising and Nonprofit Marketing
This book provides a concise introduction to the latest research in the fundraising and nonprofit...
EAN: 9781032428109
Power of Brand Ownership
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space...
EAN: 9781009538404
Power of Brand Ownership
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space...
EAN: 9781009538381
Neoliberalism, State-Corporate Power and Regulatory Failure
Based on over a decade of research, this book examines the social harms of Australian...
EAN: 9781032259437
