Principles of Marketing Analytics
With this undergraduate textbook, students will learn how to analyse key business data and create...
EAN: 9781398623293
Principles of Marketing Analytics
With this undergraduate textbook, students will learn how to analyse key business data and create...
EAN: 9781398623279
Market Research in Practice
Develop your market research skills with this bestselling guide that explains how to utilize...
EAN: 9781398623255
Market Research in Practice
Develop your market research skills with this bestselling guide that explains how to utilize...
EAN: 9781398623231
Customer Relationship Management in the Digital Age
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits,...
EAN: 9781032854380
Customer Relationship Management in the Digital Age
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits,...
EAN: 9781032844565
AI in Marketing
AI in Marketing equips students with the knowledge to understand the impact of Artificial...
EAN: 9781032743356
Human Resource Management and Ethics at Work
Human Resource Management and Ethics at Work dives deep into understanding ethical human...
EAN: 9781032743066
Productivity and Amenity
Productivity and Amenity (1974) considers social responsibility in business and the balance...
EAN: 9781032600413
Influencer Marketing
Influencers offer brands the ability to deliver the “right” communication and marketing messages...
EAN: 9781032562247
Influencer Marketing
Influencers offer brands the ability to deliver the “right” communication and marketing messages...
EAN: 9781032562223
Good Growth
Business has a sustainability problem—and sustainability has a business problem, with many...
EAN: 9781032467801
Good Growth
Business has a sustainability problem—and sustainability has a business problem, with many...
EAN: 9781032467795
Boardroom Behaviour and the Law
This book examines how various areas of law collectively influence the relationship between a...
EAN: 9780367444006
Short List
Focus on the right relationships for better business results. The Short List delivers a clear,...
EAN: 9798886452983
Gamification And Global Business Management: Mapping The Future
EAN: 9789819801534
Advanced Marketing Analytics
Through theory and data-driven techniques this postgraduate textbook will help advanced students...
EAN: 9781398622876
Advanced Marketing Analytics
Through theory and data-driven techniques this postgraduate textbook will help advanced students...
EAN: 9781398622869
Neuromarketing
Develop an understanding of how the principles of neuromarketing can be applied to your everyday...
EAN: 9781398622784
Neuromarketing
Develop an understanding of how the principles of neuromarketing can be applied to your everyday...
EAN: 9781398622777
Luxury Fashion and Media Communication
EAN: 9781350291102
