Seat at the C-Suite Table
An insightful look at the leadership journeys of 30 African American male C-Suite executives.In...
EAN: 9781637425558
Brand Positioning with Power
Offers a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers...
EAN: 9781637425510
Trusted Advertising
Understand how to transform your advertising to improve consumer trust that enables you to drive...
EAN: 9781398623576
Trusted Advertising
Understand how to transform your advertising to improve consumer trust that enables you to drive...
EAN: 9781398623552
Digital Internationalisation of Firms
Digital Internationalisation of Firms offers a comprehensive examination of the digital outward...
EAN: 9781041020226
Management Research, International Business, and National Culture
This book explains in detail why the measures developed by Hofstede and GLOBE are of dubious...
EAN: 9781032116204
Routledge Companion to Responsible Business
This volume sheds light on different crucial themes and approaches spanning historical,...
EAN: 9781032446424
Fashion Marketing
With this undergraduate textbook, understand the key principles and practices of fashion...
EAN: 9781398624788
Fashion Marketing
With this undergraduate textbook, understand the key principles and practices of fashion...
EAN: 9781398624764
Customer-Driven Marketing Handbook
Develop a practical and flexible marketing plan that puts your customer at the forefront and...
EAN: 9781398622432
Customer-Driven Marketing Handbook
Develop a practical and flexible marketing plan that puts your customer at the forefront and...
EAN: 9781398622425
A-Z of Payments
With over 1,600 entries, The A-Z of Payments provides readers with a comprehensive, practical,...
EAN: 9781032945170
Media Handbook
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying...
EAN: 9781032698328
Financial Literacy and Ageing in Developing Economies
Building upon on the experiences of ten developing Asian economies with a focus on India, this...
EAN: 9781032305141
Meaning of Branded Objects
The Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain...
EAN: 9780760395196
Million-Dollar Financial Advisor
Top financial advisors agree: your ability to succeed depends on how well equipped you are to...
EAN: 9781400336562
FinTech and Financial Inclusion
This comprehensive edited volume explores the transformative impact of financial technology on...
EAN: 9781032846071
Branding Authoritarian Nations
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a...
EAN: 9781032517551
Business Digitalization
This book investigates and explores the impact of digital transformation on building corporate...
EAN: 9781032512365
Employee and the Post-Pandemic Workplace
This book covers a key topic for companies and management practice – that of how to create and...
EAN: 9781032483702
Sustainable Governance in B Corps
This book aims to develop the theme of non-financial reporting and the necessity of pursuing...
EAN: 9781032483245
Organizing Sustainable Development
Organizing Sustainable Development offers a systematic and comprehensive theoretical analysis of...
EAN: 9781032459530
True Cost Accounting
This book explores the historical and theoretical classification of True Cost Accounting (TCA)...
EAN: 9781032384665
