Equity Crowdfunding in Sports Clubs
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new...
EAN: 9781032341170
Sport and the Media
Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus...
EAN: 9781032422107
Consumer Engagement in the Cultural Sector
The essence of the book is to investigate the forms, benefits, and limitations of engaging...
EAN: 9781032909912
Sustainability Management in the Oil and Gas Industry
This book examines the challenges and opportunities in the oil and gas industry, in the context...
EAN: 9781032314624
Public Image Library: NYC Restaurant Ads 1981-1998
EAN: 9781963814118
Marketing of Consumer Financial Products
Uses insights from services marketing to illustrate how financial service providers should...
EAN: 9781637424308
Advertising Account Planning
An essential guide for all advertising students and future professionals, this book...
EAN: 9781538192863
Advertising Account Planning
An essential guide for all advertising students and future professionals, this book...
EAN: 9781538192467
Public Relations Writing
Public Relations Writing is an undergraduate communication and public relations textbook. It...
EAN: 9781032983899
Public Relations Writing
Public Relations Writing is an undergraduate communication and public relations textbook. It...
EAN: 9781032983820
Nature's Blueprint for Business
Tapping into proven strategies, mechanisms and patterns that have been fine-tuned over 3.8...
EAN: 9781032953410
Perspectives in Marketing, Innovation and Strategy
This book provides guidelines for pragmatic integration of new marketing tools and business...
EAN: 9781032574868
Meaning of Shared Value
This book develops a meta-critical examination of the hidden presuppositions of both supporters...
EAN: 9781032505459
Routledge Companion to Advertising and Promotional Culture
This comprehensive second edition provides an updated essential guide to the key issues,...
EAN: 9780367645120
Technical Marketing Communication
A book to help professionals take action. Each chapter describes concepts and tips that apply to...
EAN: 9781637424346
Communal Consumption Experience
This book examines how shared consumption experiences shape consumer behavior, market strategies,...
EAN: 9781041048886
Islamic Finance and Sustainable Development
This book uncovers a new dimension in the study of sustainability, offering balanced development...
EAN: 9781032803821
Branded Content and Entertainment in Advertising
This volume analyses branded content through a theoretical and empirical study to examine the...
EAN: 9781032316420
Customer Service for Hospitality and Tourism
Fully revised and updated with brand new material and cases on issues surrounding sustainability...
EAN: 9781917433105
Traction
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the...
EAN: 9780241242537
Fair Trade Enclaves
Fair Trade Enclaves tells the story of exploitation in the production of Fair Trade bananas. The...
EAN: 9781032600109
