Consuming Happiness
This book offers a collection of scholarly writing on the meanings of happiness in relation to...
EAN: 9781032488288
Business Analytics Value Chain
This book is a comprehensive, step-by-step learning guide towards understanding entire value...
EAN: 9781032612041
Business Analytics Value Chain
This book is a comprehensive, step-by-step learning guide towards understanding entire value...
EAN: 9781032598116
Marketing Ethics and Consumer Society
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and...
EAN: 9781032994918
Marketing Ethics and Consumer Society
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and...
EAN: 9781032994901
Strategic Commercial Management
Commercial acumen is a critical skill that underpins the realisation of successful and high value...
EAN: 9780367510268
Becoming a Public Relations Writer
The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the...
EAN: 9781032159324
Routledge Companion to Leadership and Change
This text provides guidelines in a variety of settings and contexts while presenting best...
EAN: 9780367706357
Successful Change Communication
Plan and deliver effective change communication that enables you to successfully guide an...
EAN: 9781398624917
Successful Change Communication
Plan and deliver effective change communication that enables you to successfully guide an...
EAN: 9781398624894
Engage First
If no one is paying attention, it doesn’t matter what you know or what you can do; to be...
EAN: 9781788608404
Engage First
If no one is paying attention, it doesn’t matter what you know or what you can do; to be...
EAN: 9781788608398
Market Research and Analysis
A comprehensive discussion of market research and analysis, covering key concepts, process...
EAN: 9781501522888
Corporate Governance
Corporate governance has become central to corporate reporting and management as businesses face...
EAN: 9781032782614
Employees and Internal Social Media
This book explores the benefits and challenges of employees communicating on internal social...
EAN: 9781032939230
Visual Marketing
Visual Marketing analyses the digital transformation taking place across an increasingly...
EAN: 9781032731346
Visual Marketing
Visual Marketing analyses the digital transformation taking place across an increasingly...
EAN: 9781032731322
Kotler On Marketing
The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's...
EAN: 9780684860473
Entrepreneurship Business Debates
This book emphasizes the geo-political frontiers related to entrepreneurship based on current...
EAN: 9789819910731
Emerging Technology and Crisis Management in The Halal Industry
EAN: 9789819713745
Multi Business Model Innovation Approach
The book addresses and documents a gap in BM research and the BM community - but also proposes a...
EAN: 9788770043854
