Advances in National Brand and Private Label Marketing
EAN: 9783031328961
Advances in Digital Marketing and eCommerce
EAN: 9783031318382
Challenge-Based Learning, Research, and Innovation
The work is divided into three sections: Part 1 discusses social challenges, triple bottom line,...
EAN: 9783031291586
Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly...
EAN: 9783031290220
Marketing and Sales Automation
This book clarifies based on latest findings and research what one needs to know about marketing...
EAN: 9783031200427
Public Sector Marketing Communications, Volume II
EAN: 9783031178658
Depicting the Consumer of Experiential Luxury
This book sheds light on the addressees of online reviewer discourse on wine, perfume and...
EAN: 9781349960774
Public Relations Writing
With a focus on storytelling, social media, and socially-conscious content, Public Relations...
EAN: 9781071856468
Contemporary Issues in Sports Marketing
This book explores key and topical issues that are emerging in the field of sport marketing,...
EAN: 9781032968353
Strategic Brand Management In and Through Sport
This book explores strategic brand management both in and through sport, thus helping in...
EAN: 9781032968278
Strategic City Branding
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and...
EAN: 9781032958989
Narcissistic Leadership
Narcissism has become a contemporary pandemic that seems to have been normalized, accepted and...
EAN: 9781032942728
Narcissistic Leadership
Narcissism has become a contemporary pandemic that seems to have been normalized, accepted and...
EAN: 9781032935539
Work Psychology and the Climate Crisis
This book explores the psychological impact of climate change on organisations and individuals,...
EAN: 9781032727868
Work Psychology and the Climate Crisis
This book explores the psychological impact of climate change on organisations and individuals,...
EAN: 9781032727721
Music Producer's Guide to Social Media Content
The Music Producer's Guide to Social Media Content offers essential insights into the role of...
EAN: 9781032542911
Fashion Trends and Forecasting
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and...
EAN: 9781032541860
Fashion Trends and Forecasting
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and...
EAN: 9781032541846
Pitch, Tweet, or Engage on the Street
Drawing on the global literature and informed by interviews with more than seventy-five top...
EAN: 9781032531106
Find Your Market-Oriented Competitive Advantage
Competitive advantage is the core of a winning strategy. This book helps a business create a...
EAN: 9783031716621
Gamechangers and Rainmakers
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a...
EAN: 9781801509305
Applied Marketing Analytics Using Python
Gain a thorough grounding in marketing analytics using Python with this practical guide which...
EAN: 9781529684162
