Smart Tourism and Destination Marketing
Smart Tourism and Destination Marketing explores the transformative impact of smart concepts,...
EAN: 9781041069751
Strategic Altruism
This volume introduces a new ethical framework for business grounded in Kazuo Inamori’s...
EAN: 9781041030959
Hyper-Digital Marketing
mso-ansi-language: EN-US;">In the context of hyper-digitalization and AI, the six-pillar...
EAN: 9783031956294
Creativity in Marketing Education
This volume reimagines the classroom as a space where creativity, imagination, and inclusivity...
EAN: 9781041040989
Strategic Communication
This newly updated third edition provides a comprehensive foundation in strategic communication,...
EAN: 9781041002062
Strategic Communication
This newly updated third edition provides a comprehensive foundation in strategic communication,...
EAN: 9781041002000
Business Model Disclosure in Non-Financial Reporting
The book offers a current picture of business model disclosure practices, discussing the benefits...
EAN: 9781032846002
Responsible Marketing for Well-being and Society
This book will provide an overview of recent and current research which defines and scopes the...
EAN: 9781032487632
East Asian Ethical Life and Socio-Economic Transformation in the Twenty-First Century
This book considers ethical culture in East Asia, examines the impact it has had on economic and...
EAN: 9781032485065
Making CO2 a Resource
This interdisciplinary book explores how CO2 can become a resource instead of a waste, and as...
EAN: 9781032483665
Proceedings of International Conference on AI and Financial Innovation
This book features high-quality research papers presented at the International Conference on AI...
EAN: 9789819672684
Voice-Marketing kompakt
Dieses Buch zeigt, wie Sie Ihr Unternehmen auf den Einsatz von Voice und der digitalen...
EAN: 9783658491611
Agenturauswahl im Marketing
Dieses Buch bietet Unternehmen einen praxisnahen und wissenschaftlich fundierten Leitfaden fĂĽr...
EAN: 9783658488406
Redefining Public Relations in Emerging Markets
Offering insights into the integration of digital tools and AI in PR, the book explores the...
EAN: 9783031853357
Personliche Positionierung fur CEOs, Entrepreneure und Manager
EAN: 9783658486891
Multisensorisches Design von Verkaufsumgebungen
Die Autoren beschreiben die teils ĂĽberraschenden Effekte sensorischer EindrĂĽcke auf das...
EAN: 9783658479374
