Strategic Brand Storytelling
This book emerges as a critical exploration into the essence and impact of narrative in branding....
EAN: 9781032974415
Zero Complaints
Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the...
EAN: 9781032880518
Breakthroughs in Sustainable Business Education
Around the globe, faculty and higher education leaders are actively changing what they teach to...
EAN: 9781032862101
Business Sustainability Framework
Providing a practical and accessible introduction to a complex yet essential area, Business...
EAN: 9781032782683
Business Sustainability Framework
Providing a practical and accessible introduction to a complex yet essential area, Business...
EAN: 9781032782676
Strategic Participatory Communication and Development
This book draws on public relations and development communication insights to build a new...
EAN: 9781032716039
Entrepreneurship and Disability
Disabled people constitute the world’s largest minority, yet remain conspicuously...
EAN: 9781032380827
Understanding Pop-Up Stores through Passion and Practice
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book...
EAN: 9781032293349
Understanding Pop-Up Stores through Passion and Practice
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book...
EAN: 9781032293332
Financial Communication
This essential guide to financial communication provides a concise critical overview of this...
EAN: 9780367340384
Sales Enablement
This book helps in building an optimally designed and customer-oriented sales organization. The...
EAN: 9783658403676
Applied Marketing Analytics Using Python
Gain a thorough grounding in marketing analytics using Python with this practical guide which...
EAN: 9781529684179
Marketing Strategy
Create an effective marketing strategy with this step-by-step resource to building an action...
EAN: 9781398621749
Marketing Strategy
Create an effective marketing strategy with this step-by-step resource to building an action...
EAN: 9781398621725
Social First Brands
Create an impactful social media strategy that enables you to move beyond trends and create...
EAN: 9781398621701
Social First Brands
Create an impactful social media strategy that enables you to move beyond trends and create...
EAN: 9781398621688
Social Media in Health Care
A practical, essential guide to social media for health care professionals, Social Media in...
EAN: 9781032965123
Accounting for Carbon Neutrality
This book unravels the complexities of carbon control practices, offering insights into...
EAN: 9781032863085
Sales Force Management
This 14th edition of Sales Force Management continues to build on the book’s reputation as a...
EAN: 9781032692760
Sales Force Management
This 14th edition of Sales Force Management continues to build on the book's reputation as a...
EAN: 9781032692722
Space Expansionism and Criminology
This book offers readers a critical analysis of space expansionism and today’s race to space that...
EAN: 9781032645810
Stepping Out of Otherness
‘Othering’, the process of treating other people or groups as different or even alien, can be...
EAN: 9781032487526
Stepping Out of Otherness
‘Othering’, the process of treating other people or groups as different or even alien, can be...
EAN: 9781032487502
Zero Complaints
Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the...
EAN: 9781032894256
