Courage: The Heart of Leadership
The hallmark of courage is the ability to have courageous conversations that invite...
EAN: 9781032605616
Righteous Brand
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not...
EAN: 9781032882376
Righteous Brand
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not...
EAN: 9781032882369
Histories of Political Public Relations
This book explores PR’s historical connection to government communication. This book will add...
EAN: 9781032500911
Trust, Media and the Economy
Trust, Media, and the Economy: Mutual Relations delves into the critical relationships between...
EAN: 9781032874739
Work Smarter Guide to Pitching
Based on decades of experience composing, rehearsing, delivering, receiving and analysing...
EAN: 9781408783184
Work Smarter Guide to Marketing
Whether you're promoting a company, product, a service or even your own personal brand, this book...
EAN: 9781408783153
Business Innovation for the Post-pandemic Era in Vietnam
This book documents the recent post-pandemic era business innovation research in Vietnam bringing...
EAN: 9789819915477
Leading the Learning Revolution
Successful people never stop learning. Author Jeff Cobb’s objective is to ensure those who lead...
EAN: 9781400246007
Digital Marketing Fundamentals
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind...
EAN: 9781032964690
Digital Marketing Fundamentals
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind...
EAN: 9781032941325
Breakthroughs in Sustainable Business Education
Around the globe, faculty and higher education leaders are actively changing what they teach to...
EAN: 9781032832388
Building a StoryBrand 2.0
Since the original publication of Building A Storybrand, over one million business leaders have...
EAN: 9781400251308
Digital Currency and Consumption
This book will present and highlight a broad view of digital currency in the era of...
EAN: 9781032544618
Loyalty Management
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking,...
EAN: 9781032510361
Loyalty Management
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking,...
EAN: 9781032510354
Mediating Sustainability in the Consumer Society
This book sheds light on the role and impact of sustainability mediation, a tool to persuade...
EAN: 9781032492193
Robots, Automation and the Innovation Economy
This book explores the potential impact of artificial intelligence (AI) and intelligent robots on...
EAN: 9781032934235
Marketing Island Destinations
Over the past three decades, tourism has emerged as a major force in the global economy, with...
EAN: 9781032928463
