Nature's Blueprint for Business
Tapping into proven strategies, mechanisms and patterns that have been fine-tuned over 3.8...
EAN: 9781032953410
Perspectives in Marketing, Innovation and Strategy
This book provides guidelines for pragmatic integration of new marketing tools and business...
EAN: 9781032574868
Meaning of Shared Value
This book develops a meta-critical examination of the hidden presuppositions of both supporters...
EAN: 9781032505459
Routledge Companion to Advertising and Promotional Culture
This comprehensive second edition provides an updated essential guide to the key issues,...
EAN: 9780367645120
Communal Consumption Experience
This book examines how shared consumption experiences shape consumer behavior, market strategies,...
EAN: 9781041048886
Islamic Finance and Sustainable Development
This book uncovers a new dimension in the study of sustainability, offering balanced development...
EAN: 9781032803821
Customer Service for Hospitality and Tourism
Fully revised and updated with brand new material and cases on issues surrounding sustainability...
EAN: 9781917433105
Traction
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the...
EAN: 9780241242537
Fair Trade Enclaves
Fair Trade Enclaves tells the story of exploitation in the production of Fair Trade bananas. The...
EAN: 9781032600109
Consuming Happiness
This book offers a collection of scholarly writing on the meanings of happiness in relation to...
EAN: 9781032488288
Business Analytics Value Chain
This book is a comprehensive, step-by-step learning guide towards understanding entire value...
EAN: 9781032612041
Business Analytics Value Chain
This book is a comprehensive, step-by-step learning guide towards understanding entire value...
EAN: 9781032598116
Marketing Ethics and Consumer Society
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and...
EAN: 9781032994918
Strategic Commercial Management
Commercial acumen is a critical skill that underpins the realisation of successful and high value...
EAN: 9780367510268
Becoming a Public Relations Writer
The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the...
EAN: 9781032159324
Routledge Companion to Leadership and Change
This text provides guidelines in a variety of settings and contexts while presenting best...
EAN: 9780367706357
Successful Change Communication
Plan and deliver effective change communication that enables you to successfully guide an...
EAN: 9781398624917
Successful Change Communication
Plan and deliver effective change communication that enables you to successfully guide an...
EAN: 9781398624894
Engage First
If no one is paying attention, it doesn’t matter what you know or what you can do; to be...
EAN: 9781788608404
Engage First
If no one is paying attention, it doesn’t matter what you know or what you can do; to be...
EAN: 9781788608398
Market Research and Analysis
A comprehensive discussion of market research and analysis, covering key concepts, process...
EAN: 9781501522888
Corporate Governance
Corporate governance has become central to corporate reporting and management as businesses face...
EAN: 9781032782614
Employees and Internal Social Media
This book explores the benefits and challenges of employees communicating on internal social...
EAN: 9781032939230
