Ethnic Hospitality Marketing
Drawing on qualitative research methods, the book explores examples from the Greek food industry...
EAN: 9781032130729
African Luxury Branding
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and...
EAN: 9781032129624
Predictive Technology in Social Media
Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the...
EAN: 9781032103457
Evolving Landscape of Ethical Digital Technology
Information and communication technology (ICT) has the potential to empower, to connect and to...
EAN: 9781032066059
Innovations and Social Media Analytics in a Digital Society
Recent advances in digitalization is transforming sectors such as healthcare, education, tourism,...
EAN: 9781032039442
Business Transformation for a Sustainable Future
Interconnecting the concepts of sustainability, innovation and societal transformation, this book...
EAN: 9781032037455
Technology Brands in the Digital Economy
This edited volume provides deep insight into theoretical and empirical evidence on how digital...
EAN: 9781032026879
Local Communities and the Mining Industry
This book explores the challenges and opportunities at the intersection of the global mining...
EAN: 9781032022154
Blockchain Technology in Supply Chain Management for Society 5.0
This book presents recent research on the adaptation and implementation of Blockchain...
EAN: 9781032011653
Absolute Essentials of Advertising
This concise textbook provides a comprehensive and clear overview of Advertising theory and...
EAN: 9781032007687
Absolute Essentials of Marketing Research
This short textbook provides students with a concise yet comprehensive overview of the...
EAN: 9780367760342
Towards the Compassionate University
This book articulates a clear and persuasive argument for the development of compassion in higher...
EAN: 9780367696115
Ethics, CSR and Sustainability (ECSRS) Education in the Middle East and North Africa (MENA) Region
This book presents a fresh perspective into the nuances of ECSRS education especially with...
EAN: 9780367515119
Routledge Companion to Happiness at Work
An unprecedented and important reference work, this research companion covers a range of aspects...
EAN: 9780367505226
Neuromarketing in India
This book analyses consumer behaviour through an understanding of neuroscience that assumes human...
EAN: 9781032931258
Pluralism in Management
In Pluralism in Management, author Eirik Irgens utilizes Ernst Cassirer’s pluralistic philosophy...
EAN: 9781032929132
Word of Mouth and Social Media
This collection examines a key new development in the contemporary marketing landscape, the...
EAN: 9781032929033
Limits of Performativity
The economy is commonly described either as the apolitical realm of calculation or as the fully...
EAN: 9781032928265
Pioneers in Marketing
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important...
EAN: 9781032927428
MisLeadership
From Rayment and Smith's passionately argued but well reasoned perspective, leaders, the led, and...
EAN: 9781032925943
Self as Enterprise
The way large numbers of people in the developed economies sell their time, skills and efforts in...
EAN: 9781032925929
Industrial Tourism
Both city and enterprise have an interest in industrial tourism development, but how can it be...
EAN: 9781032925691
Expanding Disciplinary Space: On the Potential of Critical Marketing
This book provides an introduction to the major perspectives in critical marketing studies and...
EAN: 9781032925639
