Privacy Technologies and Policy
This book constitutes the refereed conference proceedings of the 4th Annual Privacy Forum, APF...
EAN: 9783319447599
Crack the Customer Mind Code
Crack the Customer Mind Code reveals how to align sales messaging with the natural flow of...
EAN: 9781630476984
Strategic Planning and Implementation of E-Governance
The book is based on practical experience gained during the planning and execution of...
EAN: 9789811021756
History of Digital Currency in the United States
This book presents detailed case studies of the first commercial internet digital currency...
EAN: 9781137568694
Design Science in Tourism
This book explores the impact of design science and design thinking on tourism planning,...
EAN: 9783319427713
Digitale Transformation oder digitale Disruption im Handel
Dieses Buch zeigt, wie sich der traditionelle Handel im Zuge der digitalen Transformation quasi...
EAN: 9783658135034
Qualitative Research in Digital Environments
This book will be a valuable guide to qualitative reserach for marketing students, researchers...
EAN: 9781138188693
Qualitative Research in Digital Environments
This book will be a valuable guide to qualitative reserach for marketing students, researchers...
EAN: 9781138188686
Trendology
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of...
EAN: 9781349502431
Business-IT-Alignment
Damit richtet sich der Sammelband der Edition HMD an Praktiker mit strategischer Verantwortung im...
EAN: 9783658137595
E-Business
Dieses Buch zeigt die Geschäftsmodelle des E-Business im B2B und B2C und erläutert Möglichkeiten...
EAN: 9783658136864
App-Entwicklung – effizient und erfolgreich
Dieses Buch ermöglicht durch die Darstellung fachlicher und technologischer Grundlagen sowie der...
EAN: 9783658136840
SoLoMo – Always-on im Handel
Die Autoren greifen die sich daraus ergebenden Chancen auf, indem sie den aktuellen Stand der...
EAN: 9783658135447
Internet Marketing and Big Data Exploitation
Understanding new strategic approaches is provided by examining how the online world is being...
EAN: 9781349504145
Power of Customer Misbehavior
To stay competitive, firms need to build great products but they also need to lend these products...
EAN: 9781349467792
How to Measure Digital Marketing
Measuring the Success of Digital Marketing explains how to determine the success of a digital...
EAN: 9781349464883
Social Media Manifesto
The Social Media Manifesto is a handbook to enable leaders across the business to understand how...
EAN: 9781349444571
Economics of E-Commerce and Networking Decisions
This framework, pioneered mainly by Professor Xiaokai Yang, (with joint researches involving all...
EAN: 9781349433292
Alibaba
In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career...
EAN: 9780062413413
“Internet Plus” Pathways to the Transformation of China’s Property Sector
This book discusses in detail the impact of the Internet on the real-estate brokerage industry....
EAN: 9789811016981
