Ghostwriting and the Ethics of Authenticity
?This book presents an ethical framework which evaluates the legitimacy of the practice of...
EAN: 9781137013316
Advertising Solution
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson...
EAN: 9781599185965
Build a Better Vision Statement
Build a Better Vision Statement combines decades of scientific research on vision statements with...
EAN: 9781498539449
Wireless Mobility in Organizations
This book investigates the intuitive application of strategic knowledge arbitrage and serendipity...
EAN: 9783319422480
Out-thinking Organizational Communications
This book demonstrates the challenges for Corporate Communications in the era of the Industrial...
EAN: 9783319418445
Globalization, Culture, and Branding
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing,...
EAN: 9781349462186
Finding Meaning in Business
Combining creative biblical interpretation, Christian moral reflection, and business expertise,...
EAN: 9781349445370
Internet Marketing and Big Data Exploitation
Understanding new strategic approaches is provided by examining how the online world is being...
EAN: 9781349504145
New Influencing Toolkit
Without influence, managers are ineffective. In today's workplace, managers need to influence up,...
EAN: 9781349500604
Digital Business Discourse
This book provides a timely and comprehensive snapshot of the current digital communication...
EAN: 9781349487776
Generation Jobless?
Offering guidance on the opportunities and threats for future generations, and featuring...
EAN: 9781349477548
Why Marketing to Women Doesn't Work
This book addresses the challenges and subtleties behind marketing to women and confronts the...
EAN: 9781349471034
Power of Customer Misbehavior
To stay competitive, firms need to build great products but they also need to lend these products...
EAN: 9781349467792
Making the Compelling Business Case
Providing the necessary background information and hands-on tools to build compelling business...
EAN: 9781349464869
Beyond the Business Plan
This insightful practical guide argues that the traditional business plan may not be appropriate...
EAN: 9781349461943
SMEs as the Unknown Stakeholder
Investigates how and to what extent the self-employed and micro-enterprise workers can be...
EAN: 9781349461288
From Chinese Brand Culture to Global Brands
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and...
EAN: 9781349446636
Confronting Mistakes
In most organizations, errors - although common and unavoidable - are rarely mentioned bottom-up....
EAN: 9781349446551
Hit Brands
Companies and agencies spend vast amounts of money to advertise and brand products and music has...
EAN: 9781349444595
Social Media Manifesto
The Social Media Manifesto is a handbook to enable leaders across the business to understand how...
EAN: 9781349444571
Action Learning Worldwide
For the first time in one volume, the leading proponents and practitioners of action learning...
EAN: 9781349428700
Raising a Ladder to the Moon
Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task...
EAN: 9781349427420
Raising the Corporate Umbrella
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil...
EAN: 9781349425327
