Der Einfluss des Beschwerdekanals auf das Kundigungsverhalten
In der aktuellen Forschung zum Beschwerdemanagement wurden die unterschiedlichen Auswirkungen von...
EAN: 9783658365233
Motivationale Determinanten der Wertschopfung durch Customer Engagement
Die Gestaltung von ĂĽberlegenen Kundenbeziehungen bildet heutzutage den Ausgangspunkt fĂĽr...
EAN: 9783658353902
Die Wirkung von Beziehungen im Influencer Branding
Social Media Influencer nehmen eine stetig wachsende Rolle in der MarkenfĂĽhrung ein. In einer...
EAN: 9783658354664
Virtual Reality als neuartiges Kommunikationsinstrument der internen, identitatsbasierten Markenkommunikation
Die Praxis der externen Markenkommunikation zeigt erste bedeutsame Erfolgsbeispiele bei der...
EAN: 9783658320706
Customer-Data-Plattformen
?Dieses Buch beantwortet grundlegende Fragen zu CDP, gibt einen Ăśberblick ĂĽber aktuelle CDPs...
EAN: 9783658405397
Sport Public Relations
Now in its fourth edition, Sport Public Relations provides students, educators, and professionals...
EAN: 9781718235571
Business Management Essentials from Modern and Buddhist Perspectives
The book uniquely covers seventeen business functions through both modern and Buddhist...
EAN: 9781041218081
Business Management Essentials from Modern and Buddhist Perspectives
The book uniquely covers seventeen business functions through both modern and Buddhist...
EAN: 9781041218067
Human-Centric Values, Workforce Resilience, and Organizational Adaptability
This groundbreaking research monograph offers a comprehensive analysis of workforce...
EAN: 9781041144823
Routledge Companion to Critical Marketing
This seminal work curates cutting-edge research in Critical Marketing Studies into a single...
EAN: 9781032911014
Management of Migrant Workers in the International Hospitality Industry
This timely book presents a critical exploration of migrant workers in the hospitality industry,...
EAN: 9781032847085
Persuasive Message Design
This book presents a comprehensive approach for designing messages to influence beliefs,...
EAN: 9781032588292
Persuasive Message Design
This book presents a comprehensive approach for designing messages to influence beliefs,...
EAN: 9781032588278
Trust Gap in Negotiation
Trust Gap in Negotiation explores how dialogue bridges the divide between fear and inspiration,...
EAN: 9781041168867
Trust Gap in Negotiation
Trust Gap in Negotiation explores how dialogue bridges the divide between fear and inspiration,...
EAN: 9781041168850
International Business, Resilience and Ethics
To address the gaps in both theoretical and empirical research within the existing international...
EAN: 9781041138501
Brand Thinking
Introducing students to core brand concepts of belief system, growth, strategy, and social...
EAN: 9781538195208
Brand Thinking
Introducing students to core brand concepts of belief system, growth, strategy, and social...
EAN: 9781538195192
Sociopolitical Advocacy and the Role of Public Relations
This volume explicates the role of sociopolitical advocacy and other related constructs as forms...
EAN: 9781032972954
