Artificial Intelligence for Strategic Communication
In an era where AI is revolutionising every aspect of communication, this groundbreaking research...
EAN: 9789819625741
Social Sustainability and Good Work in Organizations
This edited research monograph collects nine unique research contributions on the concept of...
EAN: 9781032307411
Consumer Brand Relationships in Tourism
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and...
EAN: 9783031595349
Social Sector Communication
Communication, advocacy and outreach are germane to the success of any organization working in...
EAN: 9781032891521
Unpacking Micro-Influence within the Australian Creative Sectors
This book explores the impact of micro-influencers in the digital age, focusing specifically on...
EAN: 9789819759132
Automotive Aftermarket
The automotive aftermarket is a part of the global value network that involves manufacturing,...
EAN: 9783031624186
Emotional Intelligence Matters
This book is a Machine-Generated Literature Overview of personal EI development. The book is...
EAN: 9789819977260
Mastering the Travel Intermediaries
This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel...
EAN: 9783031515231
Organizational Listening and Response
This book argues that listening to constituents who reside outside organizational boundaries, but...
EAN: 9783031587788
Cross-Cultural Communication of Chinese Brands
EAN: 9789819713707
Digital Business and Electronic Commerce
EAN: 9783031502880
Recent Advancements in Tourism Business, Technology and Social Sciences
The book features the first volume of the proceedings of the 10th International Conference of the...
EAN: 9783031543371
Strategic Innovative Marketing and Tourism
This open access book presents the latest findings of researchers from around the globe who...
EAN: 9783031510373
Emerging Technologies in Business
This book is a collection of studies that explores the adoption, applications, and implications...
EAN: 9789819722105
Case Based Research in Tourism, Travel, and Hospitality
It aims to consolidate cutting edge case study based research within the wider tourism industry...
EAN: 9789819718900
COVID-19 Impact on Tourism Performance in Africa
EAN: 9789819719303
Postcolonial Marketing Communication
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the...
EAN: 9789819702848
Contemporary Marketing Management for Tourism and Hospitality
As such, this contributed volume brings a focus on the contemporary marketing (and management)...
EAN: 9783031650482
Contemporary Business Research in the Islamic World
This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into...
EAN: 9789819753994
Digital Marketing
This textbook balances the theory of digital marketing with the practical skills for prospective...
EAN: 9783031695179
Marketing Palliative Care
Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy,...
EAN: 9781032972350
