Place Branding and Marketing from a Policy Perspective
Providing frameworks and knowledge on how to practice place branding effectively, this book...
EAN: 9781032260358
Redefining Management
Redefining Management: The Manager/Leader-Relevant Stakeholder Paradigm presents a groundbreaking...
EAN: 9781032884424
History of Australian Co-operatives 1827–2023
Co-operatives provide a different approach to organising business through their ideals of member...
EAN: 9781032320397
Corporate Liability and International Criminal Law
This book provides insight into the evolution of the debate on the international criminal...
EAN: 9781032487427
Cosmetics to Go
Here in lies the story of the meteoric rise, and devastating fall, of Cosmetics To Go, the...
EAN: 9780008789541
Manage the Message, Change the Outcome
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis...
EAN: 9781041026020
Manage the Message, Change the Outcome
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis...
EAN: 9781041026006
Marketing in Creative Industries
Focusing on the author’s innovative framework for delivering customer value via creative...
EAN: 9781350522602
Managing Sustainable Luxury and Digitalization
This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon...
EAN: 9781032501802
Digital Marketing Technologies
This book argues that digital marketing should benefit from emerging technologies to result in...
EAN: 9789819706068
Resilience and Digitally-Advanced Entrepreneurship
This book explores the intersection of digital technologies, entrepreneurship, and resilience,...
EAN: 9781041072256
Marketing in Food, Hospitality, Tourism and Events
A unique and critical insight into the marketing process and begins a debate about the nature of...
EAN: 9781906884222
Digital Advertising in the Post-cookie Era
Campaigns on social media platforms, in search engines, and through display advertising can still...
EAN: 9783658470999
Becoming The Experience Maker (2nd Edition)
EAN: 9781636987279
Ethics of Human Systems
Addressing major social and ecological issues, this book establishes the field of ethics as a...
EAN: 9781041093190
Strategy and Leadership for Grand Societal Challenges
Strategy and Leadership for Grand Societal Challenges: Bridging Theory and Practice offers a...
EAN: 9781041033677
Shaping Entrepreneurial Marketing, Volume 1
Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth...
EAN: 9781837088539
Future Priorities for Design, Branding, Marketing and Retail
Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail...
EAN: 9781836088073
