Customer Value-centered Management
Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value...
EAN: 9783031904967
Reimagine Pricing
Designed for business leaders, pricing experts, and AI enthusiasts, this book is not just a...
EAN: 9783031904172
Architectural Influence
Unlock the power of social media to elevate your architecture brand, attract clients and build...
EAN: 9781915722560
Integrating Marketing and Supply Chain Management
Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and...
EAN: 9781041096146
Integrating Marketing and Supply Chain Management
Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and...
EAN: 9781041096122
Urban Retail Geographies
Exploring the transformation and challenges facing urban commerce in the 21st century, this book...
EAN: 9781041031413
Principles of Marketing for a Digital Age
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with...
EAN: 9781036201104
Principles of Marketing for a Digital Age
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with...
EAN: 9781036201098
Ethics of Sustainability in Management
There has not been any comprehensive framework that addresses sustainability in organizations and...
EAN: 9781032655703
Cult of Beauty
This book deconstructs the quintessential Indian woman that the advertising industry portrays...
EAN: 9781032613598
Sustainable Marketing and the Circular Economy in Poland
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around...
EAN: 9781032528366
Marketing Lessons from the Grateful Dead
EAN: 9781394378012
Global Communication
Developed as a key companion text for the Global Communication Project (GlobCom), an initiative...
EAN: 9789819675821
Start with the Customer
Start with the Customer will reframe your understanding of the modern customer, guide you through...
EAN: 9781292471457
Building a Psychologically Safe Work Environment
Building a Psychologically Safe Work Environment provides a roadmap to enable the creation of...
EAN: 9781032818825
Building a Psychologically Safe Work Environment
Building a Psychologically Safe Work Environment provides a roadmap to enable the creation of...
EAN: 9781032818818
Chief Financial Officer and Corporate Performance
The book develops both direct and indirect measures of Chief Financial Officers’ (CFOs) attitudes...
EAN: 9781032752822
Continuum of Consumer Choice
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal...
EAN: 9781032201603
Corporate Branding in Logistics and Transportation
This edited collection offers a blend of comprehensive and extensive high quality research from...
EAN: 9781032412238
